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User-Oriented Marketing Dictionary for Business Students

Develop a valuable dictionary for Business Administration students to enhance their understanding of marketing concepts, targeting users' needs for learning, translating, and writing in multiple languages.

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User-Oriented Marketing Dictionary for Business Students

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  1. Howto Design a User-Oriented Marketing DictionaryforStudentsof Business Regina Göke WU Vienna, 8 April, 2011

  2. Previous Research Resources

  3. Other Existing Resources on thelearn@wuPlatform • German marketingglossary • English EBC I glossary

  4. Planning process

  5. Target Users andtheir Needs • Studentsof (International) BusinessAdministration, EconomicsandSocialSciencesmayusethedictionary • toacquirenewconcepts • toverifyandenrichtheirknowledge • totranslatetermsinto a foreignlanguage • towritetexts in theirownor a foreignlanguage • as a toolwhendoingexercises on the e-learningplatform

  6. Whatinformationisrequired? Other exercises languageexercises languageexercises

  7. Whereshouldthedictionarybeavailable?Whatcouldtheresultlooklike?Whereshouldthedictionarybeavailable?Whatcouldtheresultlooklike?

  8. Final remarks and future plans

  9. Dr. Regina Göke Assistant Professor Department ofForeign Language Business Administration Institute forRomanceLanguages Tel: +43 (0)1 31336 4730 Email: regina.goeke@wu.ac.at

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