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Product Placement

By Andelain Erickson and Nicolai Solheim. Product Placement. 6 138 kB ℮. …so, what is product placement?. embedded marketing / product integration plays, shows, film, television series, reality programs, music videos, video games and books (+ advertising)

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Product Placement

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  1. By Andelain Erickson and Nicolai Solheim Product Placement 6 138 kB ℮

  2. …so, what is product placement? • embedded marketing / product integration • plays, shows, film, television series, reality programs, music videos, video games and books (+ advertising) • product, logo, slogan, jingle or characteristics • two categories: • product placement in order to reduce production cost • props, cloths, cars etc borrowed from manufacturers • saving purchase or rental fees • product placement in exchange for fees or products • income • articles for crew/directors/actors/associates • advertisement placement

  3. History • The product placement industry and E.T. • The 1890s motion picture projections

  4. JVC Sterio System Converse All Stars FedEx International Shipping, Tracking & Express Delivery

  5. Future Audi …and more!

  6. Sex and the City • DesignersManoloBlahnik (consistently and constantly)Vivienne Westwood (more than any other designer, most notably as Carrie’s wedding dress)Louis Vuitton (lots and lots and lots)Chanel (at least five times)Dior FerragamoRoger VivierDiane von Furstenberg (a scene was filmed in her New York City store)HermèsChristian Louboutin (one very clear shot of bright red soles)PradaEscadaVersaceGucci (several handbags—including a big white “Gucci heart NY” one—and brown glossy shopping bags)Vera WangOscar de la RentaCarolina HerreraChristian LacroixLanvinNikeAdidasBurberryTiffany and Co. (Carrie’s wedding gifts)Swarovski (constantly sparkled on Carrie’s encrusted cell phone; also shined on a clip in Miranda’s hair, Stanford’s wedding tuxedo, and on Charlotte’s daughter’s cupcake purse)Hello Kitty (décor of choice in Charlotte’s daughter’s room) • Stores & ServicesHenri BendelScoopBluefly.comDuane ReadeManhattan Mini Storage (boxes and boxes in nearly every scene shot in Carrie’s apartment)Bag Borrow or Steal (referenced, explained, and punned on repeatedly)NetflixU-Haul • GadgetsApple (Carrie’s computer)iPhone (Samantha’s cell phone—not exactly Carrie’s style)Blackberry (Miranda’s phone)Bang & Olufsen (Samantha’s shapely phone in her Mailibu pad)Dell (Miranda and Big’s computers)Cuisinart (wedding gift for Carrie)Sprint (Carrie’s service provider—flashed frequently) • PublicationsVogue (the real editorial office and staffers, a photo shoot, and the magazine itself)New York PostPage Six (what better place for an engagement announcement?)Entertainment WeeklyNew York magazineMarie ClaireThe Wall Street Journal (Big’s before-bed read) • Sips and SnacksStarbucks (again and again) Pellegrino (on a table or two) Skky Vodka (to drown Carrie’s many sorrows)VitaminWater (first an ad hanging on a wall, then on every seat under the tents for Fashion Week)Smart Water (the water of choice—all over the place)Pret a Manger (bagged lunch in the park for two)Cup of Noodles (New Year’s Eve feast) • From the PharmacyL’OrealGarnierFructisNiveaJergensClean & Clear • Places and Ways to Get ThereNew York Public Library (the wedding locale)Lumi (the site of Charlotte and Big’s confrontation)BuddakanThe Four Seasons Mercedes-Benz (Big’s chauffer-driven car)Lincoln Town Car (Carrie’s wedding limousine)Christie’s (the girls attended an Ellen Barkin-inspired jewelry auction here)American Airlines (on an ad in Samantha’s office)

  7. San Pellegrino Prada Starbucks Coffee

  8. Overkill, extreme product placements & further commercialism • can we escape? • Rolemodels • Successful (?) steriotypes

  9. Positive effects • I scratch your back - you scratch my back

  10. Sale relationships • percentage increase in sale

  11. Your opinion? 1) What are the ethic perspectives on product placement? Is there anything wrong? If so, elaborate. 2) Are we victims of commercialism? What make us victims, and if not; what is it then that we are watching (television , films etc.)? Why do we give it our attention? 3) Are we affected by product placement and integration? How can we withstand product placement? Do you think that the use of product placement is likely to reduce ads?

  12. During this presentation you have been exposed to 101 products!

  13. Sources: http://www.imdb.com/media/rm1367972096/tt0083866 http://www.imdb.com/title/tt0343818/ http://www.imdb.com/title/tt0371746/ http://www.imdb.com/title/tt0458352/ http://en.wikipedia.org/wiki/Product_placement http://comm2.fsu.edu/faculty/comm/Sapolsky/research/OughtaBeInPictures.pdf http://www.broadcastingcable.com/article/154409-Brand_Me_Baby_.php http://www.youtube.com/watch?v=P1lmAfy3c10 http://money.howstuffworks.com/product-placement.htm http://web.si.umich.edu/tprc/papers/2004/304/product%20placement%20tprc.pdf http://www.productplacement.biz/200805292321/News/Product-Placement-Research/casino-royale-product-placement.html http://www.ofcom.org.uk/consult/condocs/product_placement/summary http://www.vanityfair.com/online/daily/2008/05/sex-and-the-cit.html 6 138 kB ℮

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