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Promoting Local Products

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Promoting Local Products. Alex Humphrey, Charlie Nairn , Michael Sheng. Goals. Promote awareness and consumption of local products in Corvallis and surrounding areas Creating an advertisement campaign in support of local products Labeling local products at stores

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Promoting Local Products

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  1. Promoting Local Products Alex Humphrey, Charlie Nairn, Michael Sheng

  2. Goals • Promote awareness and consumption of local products in Corvallis and surrounding areas • Creating an advertisement campaign in support of local products • Labeling local products at stores • Presenting to schools about the importance of shopping local • Work with restaurants and schools to put local foods on the menu

  3. What are the benefits of local products? • It circulates money in the local economy • It makes Corvallis special (community-pride)! • Creates local jobs • Helps the environment • It makes good use of tax dollars

  4. What about local foods? • Tastes better – its fresh! • The British Dietic Association states that local food is more nutritious because imported produce loses a good percentage of their vitamin content due to light, temperature and time. • Grown using sustainable practices • Fewer pesticides and GMO free

  5. Startling Facts • A majority of produce is genetically modified. According to the Center for Food Safety, about 85% of U.S. soybeans, and 50% of U.S corn are genetically modified, and in total, up to 70 percent of all processed food in supermarket shops are genetically modified. • According to the United States Department of Agriculture, In 2005, the United States imported about 15% of its consumed food

  6. FAT group • FAT stands for the Food Action Team, a subgroup of the Corvallis Sustainability Coalition • The group is working towards similar goals including promotion of a local food campaign • We are members of the group to create an ad campaign

  7. Why don’t people shop local? • The goal of this project is not to only change the way people act, but to also change why they act • We have developed a survey • We plan to use this survey for shoppers at big-chain stores such as Winco, and Fred Meyer, as well as local food centers like the Food Co-op and the Farmer’s Market.

  8. Future plans • Work with the FAT group to create an ad campaign • Work with the FAT group and by ourselves to put local food on restaurant and school cafeteria menus. • Present at various schools and community events • Create informational resources (such as this brochure) • Conduct research as to why people do or don’t shop local.

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