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Ottawa Public Library Foundation Overview and Future Fundraising Strategies

The Ottawa Public Library Foundation (OPLF), established in 2002, aims to enhance literacy and lifelong learning through effective fundraising. With over 2,700 donors and total revenues exceeding $3 million since inception, OPLF focuses on annual giving programs, special events, and direct mail. Currently, they face challenges like public misconceptions about libraries and competition for funds. Moving forward, OPLF plans to shift towards major gifts and planned giving, aiming to raise $1 million for a new branch and support the future development of a $200 million new central library.

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Ottawa Public Library Foundation Overview and Future Fundraising Strategies

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  1. OTTAWA PUBLICLIBRARY FOUNDATION OLA Superconference February 1, 2012 Gerard Seguin, Chief Development Officer

  2. Who We Are • Incorporated in 2002 • Separate legal entity, with own board of directors • Sole mission: “To raise funds essential to the success of the Ottawa Public Library, in promoting literacy and lifelong learning” • OPLF takes lead from OPL which provides fundraising priorities, along with resources, including space, IT support, operating grant • City Librarian is ex-officio member of board • Chief Development Officer attends all OPL board, senior and L5 management meetings

  3. Facts and Figures • Since inception • Number of donors: 2,761 • Number of donations: 6,007 • Total revenues: $3,118,620 • In 2011 • Number donors: 673 • Number of donations: 948 • Total revenues: $410,451

  4. Breaking It Down • Revenues in 2011 • $162,000 in special events (40%) • $108,000 in bequests (26%) • $50,000 OPL operating grant (12%) • $40,000 in direct mail (10%) • $25,000 in general gifts (in-mem) (6%) • $20,000 in foundation grants (5%) • $5,000 from United Way (1%)

  5. Expenses and CPDR • OPLF policy: 15% administrative hold-back on all designated funds • On special events • 3rd party fundraisers: $0.00 • Annual literary evening: CPDR is $0.57 • On direct marketing • Varies between $0.10 for renewals to $1.64 for acquisition

  6. Where We’ve Been • To date, focus has been mainly on annual giving programs e.g. special events and direct mail • Current database has ~50K records • Approximately 500 active donors • Total number of OPL cardholders is ~250K • Low ROI

  7. Challenges • OPL, like most libraries, is well-known but not necessarily known well • Persistent misconceptions: • Taxes pay for everything • Libraries are mostly books • We have the internet, why do we need libraries? • Libraries are late to the fundraising table – crowded marketplace • Need to raise awareness before we can raise funds

  8. Looking to the Future • Steer organization towards major gifts and planned giving – much better ROI • Recruit volunteers and board members who are persons of affluence and influence • Develop cases for support to focus fundraising efforts • Invest in infrastructure (staff, technology)

  9. On the Horizon • West District capital campaign • Raise $1 million for new 30,000 branch • ‘Cutting our teeth’ on major gifts fundraising – developing skills and contacts and prospects • New Central Library • $200 million, state-of-the-art destination place • Project temporarily shelved – not a priority for the City of Ottawa • Quietly preparing (functional study, business case)

  10. Questions? Gerard Seguin gerard.seguin@ottawa.ca (613) 580-2424, x 41306

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