1 / 23

League of Women Voters Texas State League Convention LWV Membership – Great in 2008!

League of Women Voters Texas State League Convention LWV Membership – Great in 2008!. Welcome. “When I think of the League… I think” …(one word). Agenda. Overview of Membership Recruitment Initiative Key Findings to Date Need to FOCUS Practice Messaging

yonah
Télécharger la présentation

League of Women Voters Texas State League Convention LWV Membership – Great in 2008!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. League of Women Voters Texas State League Convention LWV Membership – Great in 2008!

  2. Welcome “When I think of the League… I think” …(one word)

  3. Agenda • Overview of Membership Recruitment Initiative • Key Findings to Date • Need to FOCUS • Practice Messaging • Fostering Skills/Best Practices • Identifying Opportunities to Maximize 2008 • Q & A

  4. The Challenge 30-year membership decline Can we do anything?

  5. Our Research Discovered • Media Scan Results • LWV • Well Respected, Trusted • Good Name Recognition • BUT …No clear understanding of the Value of Membership in LWV • No consistent messaging • No “Magic Beans” • Not Rocket Science

  6. The Goal Each local League reach NET growth of 5%

  7. Key Findings • Need to foster skills and develop natural ease with outreach • Visibility, Marketing, Media • Building relationships is the key, but this takes time and persistence • Asking is critical and is often overlooked • Training is essential to help build skill set and comfort

  8. Key Findings Teams are Important • State and Local Levels • Total Board Responsibility • Members - Ambassadors for LWV Coaching Really Helps • Consistent support • Check in - accountability = SUCCESS

  9. Key Findings Personal Stories are Important • Sharing Messages through stories • Creation of the League Story Bank • Individual Members and Leagues using our stories

  10. Key Findings Importance of Focus/Target Audience • To be EFFECTIVE with our limited volunteer resources • The MRI has helped to focus Boards around a common goal • Consistent messaging works • Need to stress unique value of the LWV

  11. Focus • Intentional about membership • Underscore the value of membership in the LWV • Share passion for League and personal stories • Consistently use messages

  12. Target Audience The average American is exposed to around 3,000 messages each day.

  13. Target Audience Retirement-aged (50-65 years old) women who have been engaged in civic issues.

  14. Target Audience • Care about health care, child care, elder care and affordable housing. • Have more free time • Interested in recreational and intellectual activities • Believe in helping others

  15. Messages LWV is where hands-on work to safeguard democracy leads to civic improvement. Message #1 – Value to tap: Want communities to be strong, safe and healthy Message #2 – Value to tap: Want to have an impact outside the home after retirement Message #3 – Value to tap: Want to continue to have opportunities to serve as a leader

  16. What do you say? Who’s my Audience? What do they care about? How can I connect with them? (personal story & unique value of LWV) Activity: Elevator Speech

  17. Best Practices • Outreach • Know your community • Be visible • Be externally oriented and inviting

  18. Best Practices Build relationships with allied organizations and media

  19. Membership in ALL Activities

  20. Maximizing Election 2008 • Activity: • Identifying opportunities

  21. Q&A

  22. Time is NOW - Pledge

  23. 2008 League Pledge For the good of the League and our Democracy … I Pledge to: • Ask people to join! • Follow through on the activities I’ve identified! • Pursue all opportunities to build the League! Signature________________________________ Date________________

More Related