1. 7-Eleven JapanVenturing into e-Tailing Presented by: Angela Copeland Claire Kao Jolie McCuistion Sarah Todnem Sabrina Yuan

3. Activity • Remove shoes • Questionnaire • Snacks • Whistle

4. Facts • 7-Eleven is the largest chain stores in convenience retailing industry. • Approximately 26,000 7-Eleven franchise stores are operating worldwide, generated total sales of more than $36 billion in 2003

5. Facts Number of Stores: 10,389 5,791

6. Japan vs. China Similarities • Religion • Confucius Differences • Sensitive History • Concentration and Development • Government Policies

7. Japan vs. China Similarities High market demand Low confidence in online payment Telecom hurdles Outmoded shopping concepts Differences Bottom up vs. Top-down Level of IT diffusion

8. Activity • Join Your Team For Some Fun!

9. Japan vs. United States Similarities • Developed Countries • GDP • Differences • Individualist Culture • Cash vs. Credit • Technology • eCommerce Trust

10. Japan vs. United States

11. Japan vs. United States

12. U.S. Centric Thinking • eCommerce • eBay • No Human Contact • Trust

13. Bridging the Gap • Technology • Culture

14. Bridging the Gap • Strategies • Use existing distribution system • Creating new market • Low cost to consumer • Convenience • Is plan Short Sighted?

15. Bridging the Gap • Moving in a new direction • Cash Payments • Human Contact

16. Bridging the Gap • Examples • AOL • ???

17. Conclusion Unique use of existing technology applied to culture.

18. 45 minutes total • ----------------- • 7 minutes • - discuss wistle at beginning (jolie) • - introduce team mates • - remove shoes • - questionnaire • - snacks • 5 minutes • - facts (claire) • 5 minutes • - china vs. japan (sabrina) • 5 minutes • - us vs japan (angie) • 5 minutes (jolie) • - us centric culture • 5 minutes (sarah) • - bridging the gap • 5 minutes (angie) • - briding the gap examples • (aol - use pen) • (backup ideas - • 5 minutes • If extra time, backup questions: (angie) • - How do you feel about Japan being a cash based society? • - Do you feel 7dream.com will have an impact on the Japanese culture? • 1 minute (jolie) • - conclusion statement