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Case Study Virtual Communities

Case Study Virtual Communities. Susan Wallace Tim Schultz Casey Kopp. Core Business.  Corporation X is a globally located organization that develops software for virtual working habitats What kind of organization is this? Networked Virtual Organization strategy

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Case Study Virtual Communities

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  1. Case StudyVirtual Communities Susan Wallace Tim Schultz Casey Kopp

  2. Core Business •  Corporation X is a globally located organization that develops software for virtual working habitats • What kind of organization is this? • Networked Virtual Organization strategy • standardizing its business operations, data, and information technology

  3. Organizational Goals • Every working day more than 200 business consultants from Company X are in the field working with leading companies and other organizations that are striving to find better ways of doing business.

  4. Organizational Challenges • What are their business/organizational challenges? • There is no organization that is currently an NVO • Strategic Leaders are still using traditional leadership strategies and playing with virtual tools.

  5. Social Media Strategies • Why have they chosen to use social media strategies? • Company X uses Social Media to communicate more with employees • Company X uses Social Media to communicate with clients • Company X executives are using Social Media to show they are current

  6. Social Media Strategies • What is Company X doing? • Webinars • Email • Twitter: http://twitter.com/#!/CiscoSystems • Allows for feedback and recommendations; instant responses • Ask questions; receive immediate answers • Flicker • Blog: http://blogs.cisco.com/category/news/ • Facebook • YouTube

  7. Social Media Strategies: Twitter

  8. More Effective Virtual Communities • How does Social Media help? • Social media monitors • Used to ensure the organization’s name is not negatively portrayed online • Khan Academy • Provides free education, lectures, and tutorials to anyone worldwide

  9. Achieving Business Goals • “Transforming how people connect, communicate, & collaborate” • 2012 First Quarter Profits: $11 billion + • Creation of collaboration tools • Voice, video, web conferencing • Web Ex- web conferencing • IM, create webinars, real time multimedia sharing & play back ability: http://www.cisco.com/en/US/products/ps10362/Products_Sub_Category_Home.html • Cisco Jabber • Allows for collaboration in any workspace in a collaborative platform: http://www.cisco.com/web/products/voice/jabber.html

  10. Facing Internal Challenges • Frequent push back because organization uses too many different social medias • Constant creation of new social media tool based on need • CEO uses social media, such as Twitter, in a “naïve” way • Discusses vacation ideas, and how great trips were • Employees understand that the tool is not used correctly • Wikis do not work • People do not want to share their knowledge • Only want to gain knowledge from others

  11. (last slide) Most Important Thing Learned • Susan – Even though a company can be on the leading edge of technology and their products are virtual community related, there still needs to be buy-in and use within the company. • Casey – • Tim – Social media should be a tool for work-related communication, and should not be used by upper management to brag about their vacation.

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