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Informative and Persuasive Speaking

Informative and Persuasive Speaking. Chapter Summary Informative Presentations Persuasive Presentations. Informative Presentations. Types of Informative Presentations. Briefings Explanations Training. Informative Presentations. Organizing Informative Messages. Start With Overall Picture

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Informative and Persuasive Speaking

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  1. Informative and Persuasive Speaking • Chapter Summary • Informative Presentations • Persuasive Presentations

  2. Informative Presentations Types of Informative Presentations • Briefings • Explanations • Training

  3. Informative Presentations Organizing Informative Messages • Start With Overall Picture • Emphasize Important Points • Number Items • Use Signposts • Use Interjections • Use Repetition and Redundancy • Add Internal Summaries and Previews • Use Multiple Channels

  4. Informative Presentations Strategies for Effective Informative Speaking • Cover Only Necessary Information • Avoid Jargon • Link the Topic to the Audience • Link the Familiar to the Unfamiliar • Involve the Audience

  5. Persuasive Presentations Ethical Persuasion Defined “Persuasion is the act of motivating an audience, through communication, to voluntarily change a particular belief, attitude, or behavior.”

  6. Persuasive Presentations Types of Persuasive Presentations • Sales Presentations • Proposals • Motivational Speeches • Goodwill Speeches

  7. Persuasive Presentations Organizing Persuasive Messages • Problem-Solution • Comparative Advantages • Criteria Satisfaction Continued...

  8. Persuasive Presentations Organizing Persuasive Messages • Motivated Sequence • Attention: Capture the Attention of the Audience • Need: Explain the Problem Clearly and Completely • Satisfaction: Present Your Solution to the Problem • Visualization: Clearly Describe What Will Happen If Your Proposal is Adopted • Action: Call for a Response By Your Audience.

  9. Persuasive Presentations Strategies for Effective Persuasion • Appeal to the Needs of Your Audience • Have a Realistic Goal • Focus Appeals on the Critical Audience Segment • Defer the Thesis with a Hostile Audience • Present Ample Evidence to Support Claims Continued...

  10. Persuasive Presentations Strategies for Effective Persuasion • Consider Citing Opposing Ideas • When the Audience Disagrees with Your Position • When the Audience Knows Both Sides of the Issue • When the Audience Will Soon Hear Your Viewpoint Criticized or Another One Promoted • Adapt to the Cultural Style of Your Audience

  11. Persuasive Presentations Maximizing Speaker Credibility • Demonstrate Your Competence • Earn the Trust of Your Audience • Emphasize Your Similarity to the Audience • Increase Your Appeal to the Audience • Demonstrate Your Sincerity

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