How to build your business brand and get enquiries without having to spend a lot of $$$ and time

1. How to build your business brand and get enquiries without having to spend a lot of $$$ and time How do you presently get business? Is it getting more challenging?

4. Willy Lim, co-founder of NPQ, was a Singapore Government scholar who graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year 2000. By incorporating a system driven business model using the NPQ Marketing SystemTM Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. On one occasion, he built and trained a FMCG sales force from zero to over USD 200,000 of monthly revenue in less than 6 months.

5. KC See, co-founder of NPQ, an accountant by profession, has been in business for the last 24 years, having built numerous businesses in various industries. He started MasteryAsia, a regional mentorship company that has to date coached more than 6,980 clients over the last 11 years through the very popular Money Mastery Programme. A seasoned Marketing Practitioner, he had consulted many MNCs and SMEs in sales and marketing strategies and tactics. In one instance he helped a client increase sales by 9 times without increasing any marketing expense.

6. NPQ Press Conference

7. NPQ in ZDNet Asia

8. NPQ in Marketing Interactive

9. NPQ in Straits Times

10. NPQ interviewed by Japanese Magazine

11. Celebrity Columnist in SME Magazine

12. What Our Clients Say “I feel that the key of success in the future is on distribution development, and new media are playing a very important role in getting to your customer. NPQ gives me the realization that there is a whole new world going on beyond what we are experiencing outside these four walls, and that’s more and more influential in the way people decide and buy products & services. I believe all industries that are looking for non-traditional ways of distribution can benefit from NPQ.” Hugo van Vledder, Chief Marketing Officer, eTiQa Insurans & Takaful

13. What Our Clients Say “We are very impressed by NetProfitQuest of the works they have done for the SMEs and as the result of that, the Institute of Systems Science is inviting them to consider to work with us and bring their expertise and courseware to the corporate world.” Mr. Lim Swee Cheang, CEO, ISS, National University of Singapore

14. FIRST NICF Social Media Marketing Course • Aligned to NICF and accredited by WDA • up to 70% funding of the course fee for Singaporean & PR

15. Some of NPQ Clients

16. More than 600 million Facebook users

17. 48.45% of Hong Kong are on Facebook!

18. Taiwan is 17th Largest Facebook Country!!

19. China has the LARGEST internet population • 338 million internet users • 320 million broadband users • 155 million mobile internet users Social Networking Sites (SNS) 124 million SNS users in 2009. Each user has on average 2.8 accounts.* Source: CNNIC’s 24th Statistical Report, June 2009

21. Tomorrow’s Consumers are Today’s “Digital Natives.”

23. Social Media Survey Conducted by NPQ • 100 Local Biz surveyed • Social Media presence • 6 in 10 on Facebook • 3 in 10 on Youtube • A quarter on Twitter • 80% considering to spend more on social media BUT • 65% has NO competency • 31% has ZERO online enquiry • 57% has <50% online enquiry

24. If a business does not have an productive online channel, it might not be in business …for long. It is a matter of time. But what was your solution to this? Website? Online advertising?

26. Are You Still Advertising in Directories?

27. TRUTHPeople do not do business searches in business directories So if you are looking for something, do you go into yellowpages.com or some directories to search for adverts? . No! We DON’T WE SEARCH

28. Google Says…. “More than 20% of the searches on Google today are related to location.” “60% of local searches lead to sales.”

29. So if you are not found on the first few pages of Google when your clients searches for your business category & location, then you miss the most prospective customer You’ll miss the customer who is SEARCHING TO BUY!!!! Question: Are You Found?

30. Offline VS Online Offline Online

31. Drawing Analogies • No wonder so many e-Commerce websites has • NO COMMERCE!!

32. HARD FACT:*99%of all websites in the world gets LITTLE or NO VISITORS! . *A website with an Alexa ranking of 1,000,000 gets about 20-50 daily visitors. Less than 1% of websites has an Alexa ranking of 1,000,000

33. The TRUTH about Online Marketing is…

34. The TRUTH about Online Marketing is… • Seems like NONE of these components have anything to do with Website Designeror e-Commerce Integrator • These are the job of • e-Marketing Specialist

35. The Solution? In a challenging business environment, business owners need to find new and creative solutions NPQ Business Portal Web 2.0 Sales & Marketing Office

37. The “Blue Ocean” Solution

38. Neither a Directory nor a Website It is… Branding + SEO + Website + Facebook So let’s try that…

50. FACT: 95.24%of clients ranked1st Page Google 75.41%of clients ranked #1 IN GOOGLE **As of 24 Sep 2010