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The Risk of Pausing Amazon PPC Campaigns!

Discover the potential risks associated with pausing your Amazon PPC campaigns. Explore the impact on visibility, sales, and competition. Learn more about Amazon Advertising services and make informed decisions for your business. Find insights and strategies to optimize your PPC campaigns on the Amazon platform.

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The Risk of Pausing Amazon PPC Campaigns!

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  1. THE RISK OF PAUSING AMAZON PPC CAMPAIGNS! https://youramzseller.com/

  2. Attention: The Risk of Pausing Amazon PPC Campaigns! Henry Ford once said stopping advertising to save money is like stopping your watch to save time - A perfectly summed up statement on how pausing Ads will have a long-term impact on your business/sales. https://youramzseller.com/

  3. 01 Product Awareness Impact Organic Growth Decelerates Consumers don’t buy a product the 1st time they see them, the decision of buying a product happens after skimming through multiple products, multiple search queries, cost analysis and a lot more and this is where an Ad or consistent Ad campaign helps. 02 Less Sales = Less Reviews = Less Trust 03 04 TACOS matters PAUSING AD CAMPAIGNS: 05 Growth Hampered https://youramzseller.com/

  4. https://youramzseller.com/ 1. PRODUCT AWARENESS IMPACT Research says that it takes more than 5-6 visual impressions of an Ad that a consumer needs to see before the brand can be trusted. The very essence of spending heavily on advertising is not only to convert direct sales but also having a long-lasting recall value that might make your product an option to buy. Pausing a campaign will directly put a brake on the brand marketing.

  5. https://youramzseller.com/ 2. ORGANIC GROWTH DECELERATES It’s uncanny how organic and Advertising sales are co-related, though one might say they are completely different. One of the main factors affecting organic ranking is the sales velocity, and it has a huge impact on how your product rankings are affected for various search terms following the Sales Velocity Metrics. However, there is no official confirmation from the Amazon A9 algorithm that organic rankings consider sales velocity as a metric but it seems that it is a huge determining factor and if we further dissect the Sales Velocity, you would understand that it is directly proportional to the number of sessions we can create for your product page.

  6. https://youramzseller.com/ 3. LESS SALES = LESS REVIEWS = LESS TRUST In a world of millions of products, there are very few metrics that a user gets to make a decision while buying a product, Reviews! The more the reviews, the more trust it creates for customers to buy. The only way to get reviews or ratings for your product is to sell the product. This is like a “Chicken and Egg” theory, products won’t sell without a review and one cannot get a review without a sale. This is where Ads do the magic, they replace (in people’s mind) what a review does for product purchase; Ads do the same for creating a trust to get them on the product page.

  7. https://youramzseller.com/ 4. TACOS MATTERS As a seller, you cannot just take ACOS as the only dependent factor. An important data metric that needs to be considered for your advertising is not only the return of investment on your Ad spend but also the total sales or in Amazon language - TACOS (Total Advertising Cost of Sale). If you consider ACOS as a silo metric, for most cases it’s only going to feel like a lost battle. But over a period of time, the combination of sales from organic and constant brand awareness creation is going to be beneficial.

  8. https://youramzseller.com/ 5. GROWTH HAMPERED Pausing your Amazon Ads will ultimately result in risking your product page traffic, while your competitor gets a way with it. The reputation that you have built based on running advertisements when paused will increase the chances of opportunities going to competitors. You might end up risking: 1. 2. 3. Repeat Purchase (ACOS will decrease for the purchase over a period of time) The feedback that helps you get more sales and create better awareness of products. Word of mouth. Thus, when you are pausing your Amazon Ads, you are giving your competitors a free ride to your products with a lower Ad spend.

  9. CONCLUSION: The famous retailer John Wanamaker once said “Half of the money I spend on advertising is wasted, I don’t know what half” We, at YourSeller, believe that Advertising is an “ART” developed over time by taking into consideration various mathematical and physiological factors affecting the Customer Product Purchase Journey. With a greater focus on the factors discussed above, we are rightly placed to make a positive impact on sellers’ ability to get a better long- term ROI on their advertising investments. https://youramzseller.com/

  10. CONTACT THE HELP Support Us Thank you! Thank you! Thank you! +1 510 648 3933 contact@yourseller.in https://youramzseller.com/

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