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YPN Summer Success Series

YPN Summer Success Series. SEO Pay for Play. SEO?. What is it? What effects it? How do I get it? How do I know I have it?. What is SEO?. SEO is Search Engine Optimization Quite simply it means getting found on the internet.

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YPN Summer Success Series

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  1. YPNSummer Success Series SEO Pay for Play

  2. SEO? • What is it? • What effects it? • How do I get it? • How do I know I have it?

  3. What is SEO? • SEO is Search Engine Optimization • Quite simply it means getting found on the internet. • More precisely, it means getting found by the right people for the right reason. • 1,873,910,000,000

  4. What Effects SEO? • Content • More is better. • Better is more. • Unique is best. • Currency • Recent content is more valuable. • The other currency - Pay per click. • Traditional advertising and promotion

  5. How do I Optimize? • “Canned” –vs- Custom • Updates • Blogs • Links • Business cards, signs, flyers, post cards • Pay per click, pay for likes, pay for followers • Adwords • FB promotion • Twiends

  6. How do I know when I have It? • Website analytics • Google analytics • Go Daddy Search Engine Visibility • Ask • Assess your business

  7. Other Media • LinkedIn • Yelp • Angies List • Klout • Kred • SociaBios– through NAR

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