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Induction Presentation for Gareth Watkins

Induction Presentation for Gareth Watkins. It’s too late now………. Martin Stimson Wednesday, July 3 rd , 2013. Firstly, welcome to the unusual world of the World’s favourite Lozenge. Agenda. Impex Management Company The Story of Fisherman’s Friend Fisherman’s Friend around the World

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Induction Presentation for Gareth Watkins

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  1. Induction PresentationforGareth Watkins It’s too late now………. Martin Stimson Wednesday, July 3rd, 2013

  2. Firstly, welcome to the unusual world of the World’s favourite Lozenge

  3. Agenda • Impex Management Company • The Story of Fisherman’s Friend • Fisherman’s Friend around the World • Fisherman’s Friend in Ireland • Administrative things • Any other business

  4. Impex Management Company We are Sales & Marketing Managers for FISHERMAN’S FRIEND.

  5. IMPEX MANAGEMENT OBJECTIVE: TO PROVIDE THE BEST SERVICE TO LOFTHOUSE OF FLEETWOOD LTD & OUR DISTRIBUTORS

  6. IMPEX MANAGEMENT CO. LTD OUR ROLE: 1. IDENTIFY THE BEST DISTRIBUTORS 2. WORK WITH OUR PARTNERS TO DEVELOP FISHERMAN’S FRIEND 3. ACT AS A LINK BETWEEN LOF AND THE MARKET 4. VISIT THE COUNTRIES REGULARLY

  7. IMPEX MANAGEMENT (continued) OUR ROLE: 5. AGREE A ROBUST MARKETING PLAN (Product / Price / Promotion / Place) (Brand Positioning & Forecast volume) 6. ENSURE GUIDELINES FOLLOWED (Advertising - Brand & On-Line Manuals) (Artwork / Promotion Activities) (Co-packing / Product Tracking)

  8. IMPEX OFFICES Basildon, U.K. U.S.A Germany Hong Kong

  9. IMPEX = A TEAM OF 16 PEOPLE WITH TOTAL FOCUS DEDICATED TO THE SUCCESS OF FISHERMAN’S FRIEND

  10. Impex Management Co. Ltd. – January 2013

  11. Ivan G Gibson Chairman Anna L Gibson Director Karen L Mitchell Financial Director/ Co. Secretary Kieran M Ryan Managing Director Chris M H Gibson Executive Director • Sweden / Norway / Denmark • Marketing Coordination • Creative • Advertising Development • Portfolio mix • Agency relations • Media • Germany – marketing • Qual/QuanMarket Research • N P D Jon White Regional Bus Mgr Phil Hopkins Regional Bus Director Michael F Geiseler Regional Bus Mgr Geraint Jenkins Regional Bus Mgr Belgium France Italy Netherlands Spain / Portugal International account coordination Canada U.S.A Caribbean P.R. China Hong Kong Indonesia Malaysia Singapore Thailand Australia Germany Austria Switzerland Trade Marketing coordination India Philippines Taiwan Vietnam Japan South Korea New Zealand Training Martin Stimson UK Sales Cont/ Area Business Mgr Paul Barrett Area Business Mgr Czech Hungary Serbia Slovenia/Croatia/Mac/Bos Cyprus & Northern Cyprus Finland Israel Lebanon & Middle East Africa – Other Africa – South Central & Sth America Baltics Greece C.I.S. UK Ireland Costa Rica Ghana & Morocco Iceland & Faroe Islands Lithuania Malta / Gibraltar Poland Impex Newsletter Gill Bird Office Manager/ ISO Mgt Rep (RBA to MFG/GAJ/PH Jan Guiver Reg Bus Admin (P/T) (RBA to CMG/JRW/PP/ MJRS/PB) Amanda Wade (P/T) Financial Assisstant Kerry Harding Office Administrator

  12. Any Questions?

  13. The story of so far….

  14. FLEETWOOD MANCHESTER . Basildon LONDON

  15. Fleetwood was famous for it’s fishing fleet

  16. And famous for it’s fishermen, the “tough guys”

  17. It was one of the busiest fishing ports in the country

  18. The fishermen would fish the cold North Atlantic waters

  19. THE ORIGINS OF FISHERMAN’S FRIEND First formulated in 1865 by James Lofthouse For the local fishermen working in the North Atlantic fishing grounds Freezing conditions caused severe Coughs, sore throats and nasal problems

  20. James Lofthouse had a pharmacy in Fleetwood

  21. Originally Fisherman’s Friend was a liquid

  22. The North Atlantic is well known for rough seas

  23. But glass bottles would often break during storms & rough seas

  24. An alternative to the liquid in glass bottles was developed

  25. A new formula with new ingredients

  26. Lozenges in a paper package

  27. ORIGINS OF FISHERMAN’S FRIEND FISHERMEN CAME TO MR LOFTHOUSE FOR THESE AND IT BECAME KNOWN AS “FISHERMAN’S FRIEND”

  28. Delivered by van to the trawlers in the dock

  29. The business grew and new premises were needed.

  30. New flavours were added

  31. Again new premised were required as the business grew

  32. The current site - but it looks different now

  33. Inside - but it looks different now

  34. The Directors – Doreen, Tony & Duncan Lofthouse

  35. From this to ......

  36. To this

  37. PRODUCTION PLANT Factory size - 1980 34,700 Sq. feet 1998 408,700 Sq. feet 2000 600,000 Sq. feet

  38. PRODUCTION PLANT Factory size - 1980 34,700 Sq. feet 1998 408,700 Sq. feet 2000 600,000 Sq. feet Oct 2010 – A six year plan agreed.

  39. Six year expansion plan outline • 2013 - £249k for packaging projects • 2013 - £5.6m to deliver a self contained, lean facility with new Rovema lines, Tablet Presses, Blender and IBC Charging, fully operational 2014. • 2013 / 2014 – £1.45m for major works - old packing hall for fit out 2014. • 2014 / 2015 - £2.5m to fit out old packing hall. • Relocate presses / blenders into new area ready for expansion in 2015 of lines 7,8 &9 • 2014 / 2015 - £2.1m over 12 months for to increase capacity in SF2

  40. Total Development Budget Costs £12Million!

  41. Flavour range Q) How many flavours in the range?

  42. Dates of Introduction Original Extra Strong (Red) 1865 Aniseed (Gold) 1975 Sugar Free Original (Blue Stripe) 1980 Super Strong Mint (Green) 1984 Sugar Free Mint (Green Stripe) 1991 Sugar Free Lemon (Lemon Stripe) 1997 Sugar Free Apple Cinnamon (Apple Stripe) 1999 Zinc (North America) 1999 – 2001 Sugar Free Salmiak (Black Stripe) 2000 Sugar Free Cherry (Cherry Stripe) 2003 Sugar Free Mandarin (Mandarin Stripe) 2004 Sugar Free Citrus (Citrus Stripe) 2004

  43. Dates of Introduction (cont.) Minis– Mint & Citrus 2004 - 11 Gum – Mint & Euca 2005 - 11 Minis – Menthol /Euca 2006 - 11 Gum – Mandarin 2007 - 11 Sugar Free Blackcurrant (Purple Stripe) 2007 Sugar Free Sweet Liquorice (Brown Stripe) 2008 Non Aspartame S/F in Asia 2008 Pro Fresh 2009 (October) (Peppermint / Sweet Mint / Lemon Lime / Blueberry Pomegranate) Spearmint (Spearmint Stripe) 2012 Tropical (Tropical Stripe) 2013 23 & Asia tablets

  44. Lozenges Tablets Regional flavours Pro Fresh Chewing gum Minis

  45. PRODUCTION PLANT Factory size - 1980 34,700 Sq. feet 1998 408,700 Sq. feet 2000 600,000 Sq. feet 2008 Malaysia (Contract manufacturing)

  46. Where is the new production facility?

  47. Shah Alam, Selangor, Malaysia

  48. Kuala Lumpur, Malaysia

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