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A dominant leader in the televised sales market. The Birth of an Industry Leader. Second into the market. Experienced producers. Solid Core Values. Superior customer service. Staying Ahead of the Curve. iQVC Target Marketing Diversified product offerings Unique product lines.
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The Birth of an Industry Leader Second into the market Experienced producers Solid Core Values Superior customer service
Staying Ahead of the Curve • iQVC • Target Marketing • Diversified product offerings • Unique product lines
Industry Forces • Economic • Socio-cultural • Technological • Political and legal
Challenges • Creating the perfect product mix • Entering new markets • Technology capitalization
A Look to the Future Keeping an eye on new technology Shifting their focus on younger generations
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