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Learn how to link data quality to service delivery, efficiency, reputation, and compliance for better organizational outcomes. Understand the importance of convincing stakeholders and measuring results in this informative session.
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Getting buy in Presented by: Rebecca Clayton Date: Tuesday 18th September 2007 www.qas.co.uk
What you’ll get from this session • Who do you need to convince? • What is important to them? • How you can do a better job convincing them?
What’s on their agenda ? Service delivery Efficiency Cost control Intelligence and reporting Reputation Compliance ?
Linking data quality to service delivery • Who is using your services? • When? • How often? • Are services joined up? • Can you recognise people across different channels? • Do you have a single citizen view? Service delivery
Efficiency Linking data quality to efficiency • Save time on • calls / face to face contact • data entry • fixing errors • What is the £ value of that time?
Reputation Linking data quality to reputation • Good customer perception / avoid complaints • Improve customer satisfaction • Answer parliamentary / media questions accurately • How to measure these ?
Compliance Linking data quality to compliance • Data Protection Act 1998 • Varney: transformational government, e-gov • Citizen authentication
Global data quality research • Sample • 550 organisations • 8 countries • 10 sectors • Heads of Departments, CXO’s, MD’s, Senior Managers • Methodology • Email survey Interim results only
Q 1 – Frequency data used How often is customer data used for strategic planning and decision making?
Q 2 – Responsibility for data Does responsibility for customer data quality sit with top level management in your organisation?
Q 3 – Buy in to data quality What percentage of your employees are totally bought in to data quality?
Q 4 – Using data to full potential To what degree are you using customer data to its full potential?
Q 5 – Degree of compliance To what degree is your organisation compliant with database related regulations?
Making a difference in your organisation • Agenda • Service delivery • Efficiency • Cost control • Intelligence and reporting • Reputation • Compliance
Making a difference in your organisation • Agenda • Service delivery • Efficiency • Cost control • Intelligence and reporting • Reputation • Compliance • Your argument • Using data to full potential • Responsibility for data • Responsibility for data • Frequency data is used • Buy in to data quality • Degree of compliance
Thank you Presented by: Rebecca Clayton Date: Tuesday 18th September 2007 www.qas.co.uk