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Experience Sharing in fulfilling the WEEE/RoHS - Philips Consumer Electronics (PCE)

Experience Sharing in fulfilling the WEEE/RoHS - Philips Consumer Electronics (PCE). Stanedy Yue Environmental Program Manager Quality BG Home Entertainment Networks. Topics to share today…. Philips and Sustainability PCE Environmental Ambition Impact to business

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Experience Sharing in fulfilling the WEEE/RoHS - Philips Consumer Electronics (PCE)

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  1. Experience Sharing in fulfilling the WEEE/RoHS - Philips Consumer Electronics (PCE) Stanedy Yue Environmental Program Manager Quality BG Home Entertainment Networks

  2. Topics to share today… • Philips and Sustainability • PCE Environmental Ambition • Impact to business • Philips history on chemical content control • Philips approach

  3. Setting the scene Royal Philips Electronics Q3 2004 Divisions 部门 : 5 Turnover 营业额 : 30 billion Euro (300亿欧元) Businesses 事业部 : 60 Countries 国家: 180 Locations 营业地点: 700 Products 产品 : 25,000 Suppliers 供应商 : 50,000 Patents 专利 : 100,000 People 员工 : 165,000

  4. Philips & Sustainability 飞利浦与可持续发展 “We recognize the need to perform not only against a single, financial bottom line, but against a triple bottom line. This involves the simultaneous pursuit not only of economic prosperity,and environmental quality, but of social equity as well. Gerard Kleisterlee President & CEO of Royal Philips Electronics “我们认识到一种需求,不仅要追求单一财政底线,而且要追求三位一体底线.这涉及到同时追求物质财富,环境保护以及社会品质.

  5. New brand positioning as guiding principle

  6. Sustainability, the big picture 可持续发展，一幅大美景 CSO lucianne Verweij / CSO 2

  7. + + ENVIRONMENTAL CARE关心环境 (PLANET行星) ECONOMIC VIABILITY 经济发展能力 (PROFIT利润) SOCIAL EQUITY 社会公正 (PEOPLE人) SUSTAINABLE可持续发展 Covering the triple bottom line 涵盖这三个底线 What is sustainability (3P’s)?什么是可持续发展?

  8. PCE Environmental ambition

  9. PCE policy on Environment • Determined by CEO Frans van Houten in PCE Environmental Steering Team 10 Feb 2004: • Global perspective “PCE should be leading in environment”

  10. 1. Environmental Areas to take the lead in for PCE

  11. Areas to take the Lead in for PCE Target • Energy 10% better • Supports Flagships, Awards, EUP • Lead free 01-01-2005 • Bromine (TBBA) free in PWBs 01-01-2006 • All suppliers Green by end of 2004 100% signed • Packaging reduction up till World Class Than best competitor Sustainability & BSD

  12. Latest two European Union (EU) Directives on Chemical Requirements • Waste Electrical & Electronic Equipment (WEEE) Directive. (2002/96/EC) • Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment (RoHS) Directive. (2002/95/EC)

  13. European Union Directives • Bound to be adopted by the Member States • NO direct effect within the Member States • Supersede national laws

  14. Implication to business • Cost to do business increased ??. • May have different costing system in different EU countries • Philips prefers “Visible fee”. • How to handle historical waste not yet agreed. • To be taken care by region, similar to the disposal fee of packaging.

  15. Philips history on RoHS substances • Cadmium – banned since 1985 • Mercury – banned (exemptions) since 1995 • PBB – banned since 1998 • PBDE – banned (exemptions) since 1998 • Hexavalent chromium – limited issue for PCE new • Lead – must be addressed by PCE new

  16. How Philips comply on these directives • Incorporate Ecodesign so as to improve the environmental performance of the products. It helps to reduce the take back cost. • Philips go for more “Visible Fee”. It meant that the a take back charging system based on environmental impact instead of base on solely the market share or number. • Strengthen supplier control on chemical content control. (Banned substances control)

  17. Philips cares for a better world 飞利浦关注一个更美好的世界

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