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Viral Advertising. Viral Advertising. A new form of advertising direct to your PC- humorous or risque If you like the content of the ad you are likely to send it to a friend It then becomes a form of “word of mouth” advert. Personal recommendation of the product. Viral Advertising.
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Viral Advertising A 1.1.15
Viral Advertising • A new form of advertising direct to your PC- humorous or risque • If you like the content of the ad you are likely to send it to a friend • It then becomes a form of “word of mouth” advert. • Personal recommendation of the product
Viral Advertising • Viral advertising crosses international boundaries in milliseconds.
Viral Advertising • They apply and subvert concepts of genre, mess with our preconceptions of institutional values. • They involve the audience in the production, distribution, consumption and promotion of advertising
Viral Advertising • It is a way into our world without having to pay transmission costs. • Send a message without having to pay the messenger.
Viral Advertising • The adverts are often denied by the companies whose products are being advertised. • This in turn makes the type of advertising more attractive to an audience – sub viral advertising
Viral Advertising Some useful web sites: • Boreme.com • iFilm.com • Eatmail.tv These will also offer useful links to examples
Viral Advertising Example