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ETI Marketing Report - Closing Dinner & New Members Committee

Join us at the Black Tie Optional Closing Dinner to wrap up our Marketing Committee's achievements. New members wanted - assist in promoting and launching new programs. Get involved in press releases, research, and industry outreach. Save the dates for Summer Tech Week 2012 and ToolTech 2013! Connect with us on social media and be part of our exciting projects.

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ETI Marketing Report - Closing Dinner & New Members Committee

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Presentation Transcript

  1. MARKETING REPORT April 2012

  2. Closing DinnerA Night To Remember • Black Tie Optional • Tux rental still available. Call The Tuxedo Exchange at (760) 321-7171 • Red Carpet Arrival • Comedian/Hypnotist

  3. Marketing Committee • Looking for Members • Goals • Add value to membership through marketing programs and assist and support the planning, promoting, and launching of new programs and projects • Create a connected experience and integrating of branding across all touch points • Add value through content management • Duties • Monthly Conference Calls • Input in discussions • Marketing Research Question Development • Website Input • Strategy Input • Various tasks as assigned

  4. Overview of ETI Marketing Projects • Announcements, Press Releases, and other PR • Industry Update • Inventors Hub • New Member Recruitment • Web Presentations • Market Research • Industry Outreach

  5. Industry Update • Industry Update • Letter from the President • Executive Manager Letter • Event Articles • Articles

  6. Market Research • Market Research • Previous Research • J2534 Research • TPMS/Telematics • Collision Repair • Current Research • Battery Technology and A/C Systems • Alternate Powertrains for Light Duty

  7. Summer Tech Week 2012 June 12 – 14, 2012 • Headquarter Hotel is the Hyatt, Dearborn, Michigan • OEM Appreciation Dinner is at the Henry Ford Museum

  8. Winter Tech Week 2012 December 3 – 7, 2012 • Yokohama • Hotel TBD

  9. Social Media • Linked In • Subgroups • Facebook • Information and updates

  10. ETI Website • Overview of FAQ’s

  11. ToolTech 2013 • Hyatt Regency Mission Bay, San Diego, CA • April 23 – 25, 2013

  12. Q & A

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