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Spring 2011 European Tours Proposal

Spring 2011 European Tours Proposal. Ellen Latsky Tour Developer-Europe Quest Specialty Travel. Tour Development Goals. Focus on significant experiences Preserve QST values Price tours reasonably Create learning opportunities Offer local guides Provide experts. Tour Strategy Objectives.

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Spring 2011 European Tours Proposal

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  1. Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel "Explore with us...learn from the world"

  2. Tour Development Goals • Focus on significant experiences • Preserve QST values • Price tours reasonably • Create learning opportunities • Offer local guides • Provide experts

  3. Tour Strategy Objectives • Provide low cost tours • Use local transportation • Provide educational experiences • Have meaningful cultural exchanges • Utilize local knowledge of geopolitical history • Provide tours for different physical abilities Aim Higher

  4. Focus Group Data Analyzed

  5. Focus Group Analysis-Findings • Major Findings by Age • 18-35 - look for adventure • 36-49 - seek culture experiences • 50-75 - desire to be safe and comfortable • 45-70 - travel more than other age groups combined

  6. Focus Group Analysis-Trends • Trends for American Tourists • Concern for safety a high priority • Middle East and Asian travel less popular • European destinations more popular than Pacific Islands • Trip destination correlated to trip length

  7. Focus Group Analysis-Conclusions • General Conclusions • Stress safety issues and concerns • Target tours for 45-65 yr. olds • Target economic travelers of all ages • Expand adventure tour offerings

  8. Focus Group Analysis-Program • Focus Group General Statistics • Two groups of 25 • Average age 49 • 42% - men • 58% - women • 60% - professional • 70% - college educated • 40% - consider themselves to be “experienced travelers” • 36% - travel abroad for pleasure at least once every two years

  9. New York Times 2008

  10. Mediterranean Islands Bike TourMallorca Spain A view of the beach along the north side of Mallorca near the village of Alcudia.

  11. Online Survey Results

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