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Uses and Gratification Theory

Uses and Gratification Theory. By: Matthew Michael. What is it?. Elihu Katz People use media for their own purpose. (Radio in a car) Shift from Uniform-effects model We choose media sources to gratify our needs People are different, so media messages affect individuals differently.

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Uses and Gratification Theory

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  1. Uses and Gratification Theory By: Matthew Michael

  2. What is it? • Elihu Katz • People use media for their own purpose. (Radio in a car) • Shift from Uniform-effects model • We choose media sources to gratify our needs • People are different, so media messages affect individuals differently

  3. Academic Literature • Study conducted on cancer patients on how they receive specific needs.(coping with side effects, prognosis) • 58.13% chose internet as source • 31.25 chose cancer specialist • Different people get satisfaction from different mediums

  4. Rubin’s Typology • 8 motivations for choosing a medium • Passing Time, Companionship, Escape, Enjoyment, Social Interaction, Relaxation, Information, and Excitement • Why do we use Social Media?

  5. Parasocial Relationships • Chris Crocker • Defined in our text as a sense of friendship or emotional attachment that develops between TV viewers and media personalities. • A motivation for choosing a medium

  6. Music Choices • Use different types of music to fulfill our specific needs • Upbeat while working out, or preparing for a game • Happy music to relax

  7. Media Compete • Compete over other media • Football game vs. favorite TV show. Pick need you want to fulfill • Compete with activities • TV over a party

  8. Work Cited • http://themescompany.com/wp-content/uploads/2012/03/Picture-of-Music-Notes.jpghttp:// • thedailyfix.thedailyfix.netdna-cdn.com/wp-content/uploads/2012/03/bri2.jpg • http://wwwdelivery.superstock.com/WI/223/1538/PreviewComp/SuperStock_1538R-49955.jpg • Blumler, J. G., & Katz, E. (1974). Uses and gratifications theory. In The uses of mass communications: Current perspectives on gratifications research • Griffin, E. (2011). A first look at communication theory. (8th ed., pp. 357-365). New York: McGraw-Hill. • Rossi, E.. (2002). Zimmer. In Retrieved from http://zimmer.csufresno.edu/~johnca/spch100/7-4-uses.htm • Tustin, N. (2010). The Role of Patient Satisfaction in Online Health Information Seeking. Journal Of Health Communication, 15(1), 3-17.

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