1 / 10

What’s Marketing?

What’s Marketing?. Oxford Dictionary: Market : A place at which trade is conducted. Marketing: The action of buying or selling in a market. What’s Marketing?. Marketing Plan. Market Research Define the Market Precisely. Marketing Mix (4p’s). Product. Price. Place. Promotion.

zaide
Télécharger la présentation

What’s Marketing?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What’s Marketing? Oxford Dictionary: • Market : A place at which trade is conducted. • Marketing: The action of buying or selling in a market

  2. What’s Marketing?

  3. Marketing Plan • Market Research • Define the Market Precisely

  4. Marketing Mix (4p’s) Product Price Place Promotion The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are Linked and must support each other.

  5. Marketing Mix (4p’s)Product • Is there a need? • Providing the correct bundle of benefits to the end user • Changing benefits to the changing needs and demands

  6. Marketing Mix (4p’s)Price • Generates profit • Must support the 3 other P’s • Must reflect supply and demand relationship • Competitive but attractive

  7. Marketing Mix (4p’s)Promotion Advertising Public Relations Promotional Mix Sales Promotion Personal Selling A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. An organisations promotional mix can consist of: Direct Mail Internet/ E-commerce

  8. Marketing Mix (4p’s)Promotion (Advertising) Inform Attract & Convince to buy

  9. Marketing Mix (4p’s)Place Indirect Distribution Direct Distribution Manufacturer Manufacturer Retailer Consumer Consumer

More Related