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The CDC Youth Media Campaign

The CDC Youth Media Campaign. Campaign Vision All youth leading healthy lifestyles. Campaign Mission To increase and maintain the number of tweens (ages 9-13) who are physically active. “Create an activity virus.”. VERB…It’s What You do. .

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The CDC Youth Media Campaign

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  1. The CDC Youth Media Campaign

  2. Campaign VisionAll youth leading healthy lifestyles.Campaign MissionTo increase and maintain the number of tweens (ages 9-13) who are physically active. “Create an activity virus.”

  3. VERB…It’s What You do. There are over 7,000 action words in the dictionary. Everyone of them is a verb. Try a new action…find something new to do…pick a new verb that’s yours.

  4. Campaign strategies • World class advertising companies • Partner with the “big guys” • In school tactics • Community promotions : • Longest Day of Play • Doubletime Anytime • Constantly changing campaign

  5. 100 Year 1 goal of 50% total awareness Year One Tween & Parent Awareness

  6. Year One Behavioral Effects • After one year, campaign impact was found in the reported number of free-time physical activity sessions among several important population subgroups including the nation’s: • girls • 9--10 year olds • children from low-to-moderate income households

  7. Parent General Market Print

  8. African American Tween Print

  9. Hispanic/Latino Parent Print

  10. Hispanic/Latino Tween Print

  11. Asian American Tween Poster

  12. Asian American Parent Print

  13. Native American Parent Print

  14. General Market Tween Print: “Basketball”

  15. General Market Tween Print: “Volleyball”

  16. General Market Parent Print: “Grasshead”

  17. Asian American Parent Print

  18. “Heartbeat”

  19. “Paddleball”

  20. “Street”

  21. “Marco Water Polo”

  22. “Hour of Power”

  23. “Venus Williams”

  24. Want to Know More? For partners: cdc.gov/verb For tweens: VERBnow.com

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