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5 Key Factors That Can Undermine Customer Touchpoints in Marketing

Explore the vital elements that can jeopardize customer touchpoints in your marketing strategy. Engelina Jaspers from FlexMarketing Pro shares invaluable insights and tools to help you develop an agile marketing system that adapts swiftly to the dynamics of the business landscape. By prioritizing customer-focused marketing, aligning budgets with customer needs, and leveraging effective communication frameworks, you can enhance customer engagement and drive successful marketing transformations. Learn how to build a strong foundation that truly connects with your audience.

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5 Key Factors That Can Undermine Customer Touchpoints in Marketing

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  1. 5 THINGS THAT CAN DESTROY CUSTOMER TOUCH www.flexmarketingpro.com

  2. Insight, tools and encouragement to help you build an agile marketing system that flexes with the speed of business Engelina Jasperswww.flexmarketingpro.com www.flexmarketingpro.com

  3. Marketing strategy and planning Marketing optimization Marketing transformation Sustainability Brand-Demand integration www.flexmarketingpro.com

  4. www.flexmarketingpro.com

  5. Customer Touch Challenges www.flexmarketingpro.com

  6. Shift from Programs to Customers www.flexmarketingpro.com

  7. Path to Customer Touch www.flexmarketingpro.com

  8. Customer Touch Planning MatrixCustomer Target: xyz (illustrative) Time www.flexmarketingpro.com

  9. Enabling Customer Touch • Agreed-to titles, segments, sub-segments • Centralized list pulls and purchases • Contact management rules • Message framework and guidelines • Common set of leverageable assets • Consistent call to action and landing site www.flexmarketingpro.com

  10. “Marketers tell me they’re customer focused. I ask, ‘how is your marketing budget allocated?’ Until your budget is allocated by customer, you’re really not doing customer-focused marketing.”EngelinaJaspers www.flexmarketingpro.com

  11. ShareCommentApplyJoin Me! www.flexmarketingpro.com

  12. About FlexMarketing Pro Hello, I’m Engelina Jaspers and I’m a FlexMarketingpro. I created “The Marketing FLEX” to help smart marketers lay a more efficient, focused and accountable marketing foundation – one that can flex with the speed of business. I’ve been on a quest for marketing excellence for 30 years, working for some of the finest consumer and technology brands. The journey has honored me to work with forward-thinking marketers to build high-performing teams and supersize their marketing investments, to successfully lead a number of complex marketing transformations, and to drive a turnaround for my company’s sustainability efforts (that began with Greenpeace on our rooftop and culminated with being ranked #1 greenest U.S. company and #5 best global green brand two years later). If you’re ready to “up your game,” building a FlexMarketing capability can help propel your marketing goals and career. Join me at www.flexmarketingpro.com. www.flexmarketingpro.com

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