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Personas for MMS

Personas for MMS. July 16th, 2013 Team 3 Anna, Deb , Hubert , Ken. Issues. Youth/young adult violence prevention Adult vaccination – influenza, shingles Medical marijuana – e.g. what to be careful about Mental health. Goals. Timely Credible Direct healthcare consumers to MDs.

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Personas for MMS

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  1. Personas for MMS July 16th, 2013 Team 3Anna, Deb, Hubert, Ken

  2. Issues • Youth/young adult violence prevention • Adult vaccination – influenza, shingles • Medical marijuana – e.g. what to be careful about • Mental health

  3. Goals • Timely • Credible • Direct healthcare consumers to MDs

  4. The issue we chose • Youth/Young adult violence prevention

  5. Bullying

  6. Persona #1 – Nicole

  7. Persona #1 – Nicole • 52yo F Caucasian math teacher in a middle school in Newton, MA • Single • Highly educated with masters • Uses e-mails daily, browses the web occasionally • Students in her class use tablets, but she’s not familiar with apps • Above average health literacy level • PMH: Hypertension, arthritis • Social hx: was bullied as a child

  8. Firearms

  9. Persona #2 – David

  10. Persona #2 – David • 42yo Indian male, recently divorced, two sons • Highly educated, in Biotech industry • Resides in Cambridge, MA • Busy, long days • Frequent user of Facebook, email, Internet, • Noticed suspicious images of his son posted on FB recently • PMH: Mild depression, OCD • Rx: Prozac

  11. Intimate Partner Violence

  12. Persona #3 – Jake

  13. Persona #3 – Jake • 35yo Caucasian gay male; Dx with HIV+ in 2005 • Jamaica Plain, MA • Works at Urban Outfitters on Newbury street • Current T cells 300, Viral load undetectable. • Regular visits to a healthcare team • A casual long-term partner who is frequently verbally abusive and occasionally physicall • High school graduate, no further education • Does not have a smartphone, laptop at home for e-mails/web surfing

  14. Physician

  15. Persona #4 - Diane

  16. Persona #4 – Diane • 29yo Caucasian F intern on a community health rotation • Lives in an apartment in Somerville, MA • Overworked, wishes to pursue internal medicine • Community health rotation has better hours in general but very rushed appointments • An avid user of Facebook for personal, and frequently downloads apps to try • Frustrated because she is overwhelmed by lack of time for preventive care and not enough resources + continuing education opportunities • Inadequate printed resources for patients at her hospital

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