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Innovative Nail Polish Development: A Fresh Approach for Young Women

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Discover the journey of creating a new nail polish product tailored for young women aged 13-20. By engaging directly with users, identifying flaws in existing products, and collaborating with manufacturers, we aim to enhance the nail polish experience. The product will be available in a variety of colors, from vibrant neons to classic solids, priced at $4.50. Additionally, to ensure great quality, we will conduct thorough market testing and surveys for valuable feedback before launch. Enjoy free shipping and handling on all orders!

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Innovative Nail Polish Development: A Fresh Approach for Young Women

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Presentation Transcript

  1. Product Development By: Paola Mejia Marketing-3rd

  2. Generate ideas Product: Nail polish Service: free shipping and handling

  3. Screen ideas First I would talk to girls who wear nail polish and ask what is wrong with the current product that they use and then talk to a manufacture of that certain nail polish company and tell him that I can improve his product and then from there go on.

  4. Test the product concept make a survey on the company's nail polish and from the results improve the product. Ask them questions about what they would like to improve in the nail polish, and get some feed back on what they prefer.

  5. Conduct a business The price for my nail polish is going to be $4.50. There are a lot of other company's that sell nail polish. the nail polish would come in many different colors from solids to neon's.

  6. Test Market the product • Young teenage girls from the ages of 13-20.

  7. Commercialization I will make ads about my new nail polish that does not come of your nails fast and it helps to strengthen your nails.

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