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How to Write a Commercial

How to Write a Commercial. 30 seconds of salesmanship. Know Your Audience. A commercial selling yachts will definitely be different than a commercial promoting specials at the local restaurant. Make sure you use words, phrases, and reasons that make sense to your audience.

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How to Write a Commercial

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  1. How to Write a Commercial 30 seconds of salesmanship

  2. Know Your Audience • A commercial selling yachts will definitely be different than a commercial promoting specials at the local restaurant. • Make sure you use words, phrases, and reasons that make sense to your audience.

  3. Formulate your idea. • Everyone in your group should contribute ideas. Be sure to listen to everyone respectfully. • The commercial will be short, so pick one idea and stick to it.

  4. Begin your first draft • Radio ads are either fifteen, thirty or sixty seconds in length. • You will create a commercial between 15 and 30 seconds long.

  5. How long is a 30-second script for a radio ad? • Think of a 30-second radio ad as two segments. • The first segment emphasizes the product’s benefit, and the second segment closes the ad with your tagline.

  6. Tagline • A tag line is a memorable word or phrase that is associated with a product. • While a tag line is not mandatory, a good tag line can go a long way in keeping your product in the mind of your audience.

  7. Famous Taglines • 7-Up The Uncola • Burger King Have it your way. • Nike Just do it. • L’Oreal Because you’re worth it. • Milk Council Got milk?

  8. Insert the business name into the draft. • Do this three times for thirty second commercials.

  9. Grab the listeners’ attention. • Tell the listener immediately what the product is and why he/she needs it. • Remember that you need to mention the product’s name 3 times in the commercial

  10. In segment two end the ad. • Remind the listener again of the great points of your product. • End the ad with a tagline or other memorable words.

  11. Read the draft out loud with a stopwatch. • Read at an even, realistic pace, and time how long the script runs. • Add or delete words to get the commercial to the right length. • Do not try to read faster, just read it as you would any script. • (Use an on-line stopwatch)

  12. Let the script sit for awhile. • Everyone read the script to check for errors. • Edit it as necessary, but remember to time it again once you are done.

  13. Present the script to your editor for final approval. • That would be me, Mrs. Wieseman

  14. Resources • http://www.ehow.com/how_2002075_write-radio-ad.html • Man and child • http://annecammon.com/yahoo_site_admin/assets/images/radio17w.130210441_std.JPEG • Old Time Wooden Radio • http://www.usc.edu/org/emeriti_center/rfa/images/OldTimeRadio.jpg • the shadow • http://www.douglasjohnston.net/weblog/wp-content/shadow_wall1.jpg • montage • http://americanelephant.files.wordpress.com/2008/02/old-time-radio.jpg

  15. Resources • his master's voice • http://api.ning.com/files/gATGG9hFq7KTOoil7vnP2*hs4C4V8GVzYmHApZFrbXxkohYMJ4vrgS37fLOhj04gwqd52ULVJ3wg79SE*LVyEfTdqR2qGbIk/HisMastersVoice.jpg • new jello • http://farm1.static.flickr.com/108/302236199_a3ab373ede_o.jpg • gerber • http://www.the-forum.com/advert/images/gerber.JPG

  16. Resources • hair wigs • http://farm1.static.flickr.com/51/147842696_7f1c720b13.jpg • babe ruth cola • http://images.google.com/imgres?imgurl=http://bss.sfsu.edu/tygiel/hist490/1920S/1920SPHOTOS/baberuth/1930sBabeUnderwear%255B1%255D.jpg&imgrefurl=http://bss.sfsu.edu/tygiel/Hist427/427ads/427magazineads.htm&usg=__XlV8omoVKtlfQ3BtzooW1BLO9ho=&h=800&w=677&sz=161&hl=en&start=63&sig2=eGqNsrNmptaMr4jDXUZeCA&um=1&tbnid=mdDO5Gug6YnUHM:&tbnh=143&tbnw=121&prev=/images%3Fq%3D1930s%2Badver%26ndsp%3D21%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26sa%3DN%26start%3D42%26um%3D1&ei=_qXbSqa8CofiNcGjnbsG • listerine • http://images.google.com/imgres?imgurl=http://bss.sfsu.edu/tygiel/hist490/1920S/1920SPHOTOS/baberuth/1930sBabeUnderwear%255B1%255D.jpg&imgrefurl=http://bss.sfsu.edu/tygiel/Hist427/427ads/427magazineads.htm&usg=__XlV8omoVKtlfQ3BtzooW1BLO9ho=&h=800&w=677&sz=161&hl=en&start=63&sig2=eGqNsrNmptaMr4jDXUZeCA&um=1&tbnid=mdDO5Gug6YnUHM:&tbnh=143&tbnw=121&prev=/images%3Fq%3D1930s%2Badver%26ndsp%3D21%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26sa%3DN%26start%3D42%26um%3D1&ei=_qXbSqa8CofiNcGjnbsG • mars bar • http://farm2.static.flickr.com/1160/1347373967_8a6ef38c98.jpg

  17. Resources • coke early • http://www.blogcadre.com/files/images/soda_ad.thumbnail.jpg • postum • http://www.old-time.com/commercials/1940%27s/Ad%20Postum.jpg • pepsodent • http://purplemotes.net/extras/pepsodent.jpg • cello girl • http://www.blogcdn.com/www.slashfood.com/media/2006/01/cellogirl.jpg • TV • http://scriptorium.lib.duke.edu/adaccess/TV/TV04/TV0422-2-72dpi.jpeg • 1951 • http://farm2.static.flickr.com/1285/1343091908_5afd698e2e.jpg

  18. Resources • old time radio detective stories • http://up2.podbean.com/image-logos/18360_logo.jpg • family • http://gravesidetales.com/wp-content/uploads/radio_1.jpg • cloak and dagger • http://up2.podbean.com/image-logos/34190_logo.jpg • sherlock holmes hat and pipe • http://images.quickblogcast.com/94060-86797/Sherlockholmespipehat.jpg • end wrinkles • http://www.creativelydifferentblinds.com/BlindImages/2787.jpg

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