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3 Ways to Leverage Mobile Marketing Strategies as a Realtor

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3 Ways to Leverage Mobile Marketing Strategies as a Realtor

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  1. We are a mobile consulting firm that offers a full range of services to engineer a successful revenue-enhancing mobile marketing campaign for your business. We guarantee an increase in revenues from our services providing you with the mobile marketing campaign free of charge if it does not add value. 3 Ways to Leverage Mobile Marketing Strategies as a Realtor Revenues Technology Personality Revenues are guaranteed and we provide services on an incentive scheme to ensure that the value you receive is maximized. As experts in the field, we bring cutting-edge mobile technology delivering campaigns that wow customers ensuring top notch conversion rates. We are real people working with real clients who have real customers. We value each client and create customized products to fit your business.

  2. Step by step how to dominate your local area competition by utilizing mobile marketing, video and SMS (texting)!

  3. Why the urgency… There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. Source: Mobile Marketing Association Asia 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source: Morgan Stanley 3 out of 5 searches are done using a mobile phone. 70% of all mobile searches result in action within 1 hour. Source: Mobile Marketer

  4. Start seeing green If your business is not taking advantage of the mobile space, you’re missing out on the hottest trend that’s getting Realtors seeing Green again.

  5. INTRODUCTION

  6. Who we are… We are a mobile marketing consulting firm that creates campaigns for businesses via various channels to ensure effectiveness and revenue generation. We have built our company around our clients by taking the time to personalize their mobile marketing campaigns to fit their needs. We are a full-service firm offering SMS text campaigns, mobile websites, landing pages and mobile apps to allow your business to reach customers through multiple channels.

  7. THE TRIPLE THREAT

  8. Hit Customers from 3 Angles 1 Mobile Optimized Website 2 Mobile “Video” Landing Pages 3 SMS Property Notification Lists

  9. Dominate the competition Most Realtors do not have any of the above Some use a maximum of 1 or 2 of the available channels to reach customers Rarely do brokers and agents use apps but the market has exploded Beat your competitors and dominate the market by reaching your customers via 3 channels

  10. MOBILE OPTIMIZED WEBSITES

  11. Why Mobile? FACT: Customers are using mobile to find your competitionSource: Google "Understanding Smartphone Users," 2011

  12. Mobile search  70% of all mobile searches result in action within 1 hourSource: Mobile Marketer Mobile coupons get 10 times the redemption rate of traditional couponsSource: Borrell Associates Infographic courtesy of InfographicIgnition

  13. 51,920 Searches For Real Estate Agents / Realtors 51,920 Searches x 38% = 19,730 Lost Opportunities to Show up in Mobile

  14. Google’s Analytics (THE MATH) Total traffic x Mobile Avg Search % = Mobile Traffic 38%of the searches are mobile 51,920 x 38% = 19,730 Mobile searches Nearly 20,000 LOSTopportunities to do business

  15. 4870 Local Searches For Real Estate Agents / Realtors

  16. Google’s Analytics (THE MATH) Total traffic x Mobile Avg Search % = Mobile Traffic 38%of the searches are mobile 4,870 x 38% = 1,850 Mobile searches Nearly 2,000 LOSTopportunities to do business

  17. Where shall we go?? Searching for local businesses (including local property) is the #1 way people use smart phones source: google …unfortunately normal websites for real estate agencies look sloppy and are hard to use on small mobile screens

  18. Be honest, your site su…

  19. How clients Struggle Non Mobile Website Mobile Website • Customers can’t find your contact information at all! • They have to hit the contact us tab… • Then they have to find your tiny number… • Then they have to take out a pen and paper… • Then they have to write it down while their phone light turns off… • Then they have to enter it back into their phone… • Then they can finally call you… • Tap2Call integration dramatically increases conversions

  20. How clients Benefit Non Mobile Website Mobile Website User friendly – potential customers can navigate it Loads fast Easy to see Easy to read & find prop info Easy to take action w/ Tap2Call Easy to find your location Special offers (consultations) Drives targeted traffic is interested in buying/selling prop A mobile site can increase consumer engagement by 85% Website visitors are 51% more likely to do business with you if you have a mobile site

  21. MOBILE VIDEO LANDING PAGES

  22. What is a mobile video landing page? Unlike traditional landing pages, video landing pages offer you the ability to talk directly to your prospect

  23. VIDEO Integration Video auto-plays when your potential buyer, seller or rental prospect hits the page!

  24. Mobile Landing page Steps Install Sign Riders with QR Codes and SMS contact & tracking When someone scans, they are redirected to a landing page Landing page auto-plays the virtual tour of home or… Makes offer for free list of homes, free home value analysis, etc.

  25. SMS Integration Prospective buyers, sellers or renters tap on the SMS button to get your FREE high demand offers delivered immediately adding them to your list!

  26. SMS PROPERTY NOTIFICATION CAMPAIGN Infographic courtesy of Infographic Ignition

  27. SMS Marketing HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS? Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising

  28. SMS Marketing • SMS Marketing Benefits: • Gain new clients • Increase Customer Retention • Increase brand awareness • Increase loyalty • Engage your customers • Increase sales • Build a mobile database • You can get more traffic to your business in one hour, from a single TEXT MESSAGE; than in one year from a search engine listing... if you know what you're doing • Unique Features: • It has 97% open rates • It’s immediate • It’s personal • It’s targeted • It’s permission based (opt-in) • It’s time sensitive • It’s cost effective • It’s environmentally friendly • It reaches your audience no matter where they are

  29. The American Love Affair with Texting 89% of the population has a mobile phone! 90% use mobile phones for TEXTING 95% of SMS texts are read in the first 10 minutes!

  30. Building A SubscriberList • Offer your prospects or clients a free real estate market report in your local area in return for opting in • Give your prospects a “special code” to text to a number to receive the offer • Example: FreeHomeList to 71441 • You now have their number in your database • This will be used to update them on that specific property when there is a similar property listed, price decreases, etc.

  31. #1 – Create your offer • Give prospects a small card or flyer when entering an open house • Have a big “for sale” sign in front of the house • Give potential buyer an immediate reward relevant to real estate • Example: Receive an AZ RE 2013 outlook guide! Just text azrealestate to 87692 • Use other channels to build a larger list: • Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, Twitter, LinkedIn, YouTube, E-mail

  32. #2 – Customer sends TEXT This automatically puts them in your database so you can now text them offers to entice them back to you! To: 72727 MSG: freehomelist RE/MAX – Joe Agent: $500 closing credit on next home purchase – call 1(555)555-5555Reply STOP 2end

  33. #3 – Automated sms offers The “Fortune is in the Follow Up!” Automated but customized SMS service sends updates to potential buyers to bring them back to you, not your competitor Limit it to important updates

  34. Customized sms Marketing • Selection of services offered: • Property listings • Appointment reminders • Automated text campaigns • Coupons and special offers • Surveys • Voting • SMS broadcasting

  35. Property listings

  36. Appointment reminders

  37. Automated text campaigns

  38. Mobile coupons

  39. Survey questionnaires

  40. Voting polls

  41. Text2win contests

  42. QR Code Generator

  43. What have we learned? • YOU CANDOMINATE your local area with Mobile Marketing! • Mobile websites reach the 38% of mobile users we are losing an opportunity to do business with • How mobile video landing pages communicate and convert better • SMS marketing is huge and provides 97% open rates and multiple ways to follow up systematically • The way to communicate to our future clients where they always are

  44. Question… Who has enjoyed our time together today?!

  45. Question… Who here can see how utilizing the triple threat of mobile websites, mobile video landing pages and SMS marketing can help you to dominate your local area and beat out your competition?

  46. Question… Who here can see how this could easily be your answer to what we ALL want and need – a consistent flow of leads of hungry prospective clients?

  47. YOUR CUSTOMIZED OFFER

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