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Welcome to the 16 th HPA Tech Retreat

Welcome to the 16 th HPA Tech Retreat. Thanks to all sponsors, speakers, & especially Eileen Kramer – without whom I shudder to think John “no problem” Luff – Dictator of Demos HPA Board, TR Committee, Staff Supersession team led by Jerry Pierce

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Welcome to the 16 th HPA Tech Retreat

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  1. Welcometothe16thHPATechRetreat • Thanks to all sponsors, speakers, & especially • Eileen Kramer– without whom I shudder to think • John “no problem” Luff – Dictator of Demos • HPA Board, TR Committee, Staff • Supersession team led by Jerry Pierce • Moderators: Jerry Whitaker, Debra Kaufman, Steve Cohen, Matthew Goldman, Peter Fannon, Charles Poynton, John Footen, Leon Silverman, Howard Lukk, Patrick Waddell • Peter Putman Mark Schubin, HPA Technology Retreat, 2010 February 17

  2. Mark Your Calendars! • 17th-Annual HPA Tech Retreat • Tuesday, February 15 through Friday, February 18, 2011 • Here: Rancho Las Palmas Resort & Spa • Submit proposals as soon as you’d like (deadline will be in October): • tvmark@earthlink.net • if you don’t get a response, I probably haven’t received your proposal Mark Schubin, HPA Technology Retreat, 2010 February 17

  3. The Basics • The schedule rules – Verizon Wireless time • Power available in most rows, Wi-Fi in the room • Demo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pm • other times by mutual agreement – No demos Friday • Las Palmas E-H, Desert Suites 1-3, Panasonic truck in lot • Sign-upfortomorrow night’s softball at Fenway Park • players and spectators sign-up, sign-up for buses, too • buses leave from side exit to the conference center • All meals in Las Palmas A-D across the hall • Breakfast-roundtable topic lists posted at doors • There are still tables available. If you’d like to moderate a breakfast roundtable Thursday or Friday morning, tell me the topic(s) ASAP. Mark Schubin, HPA Technology Retreat, 2010 February 17

  4. The Basics – Part II • Quizzes: • all are eligible (except me) • place entries in bowl by session end (quiz #5 by the last refreshment break) • have name and quiz # on entry • no penalty for wrong answers • currently open: • Quiz 0: What view-controlling technology was used in the first stereoscopic 3D TV broadcast? • Quiz 1: What does the DVD collection of 24 - Season Four have to do with mobile TV? • Quiz 5: Where did the idea of advertising embedded in broadcast scripts come from? Mark Schubin, HPA Technology Retreat, 2010 February 17

  5. The Basics – Part III • Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) • No recording please • Door prizes Friday afternoon – be there! (arranged by Peter Putman, ROAM Consulting) • JVC EverioX GZ-X900 HD camcorder • 3 (!) Eviant T7 portable digital TV sets • Hauppauge WinTV 950 USB-stick DTV receiver • Radiient Repeat-6 HDMI distribution amplifier • MediaGate home network HD media player • AV Tools ATSC receiver and panel antenna • GE ATSC receivers & RCA ANT1500 antenna Mark Schubin, HPA Technology Retreat, 2010 February 17

  6. The Basics – Part IV • Be nice! • 3D glasses from front right not intended as gifts • Mobile communications devices on vibrate • Take all calls and conversations outside the room • WiFi: RLP-Meeting, hollywood2010, post • Please fill out evaluations • Presentations link: [ONLY FOR ATTENDEES] Mark Schubin, HPA Technology Retreat, 2010 February 17

  7. Technology Year in Review Vancouver unilaterals non-HD (analog available) • 24th annual “This Is the Year of HDTV” • US HD HH:CEA63%,Leichtman46%,Magid43%,ORC62% • still not press bridges (pool feeds): • analog NTSC (digital component 1981) • mono (stereo TV sound 1984) • 4:3 (16:9 1985) • still “shoot-&-protect” for 4:3 • 1st (or 83rd) annual “This Is the Year of 3DTV” • channels announced from DirecTV, Discovery, Sky • 3D trucks from NEP & AMV • integratedcameras&camcordersfrom3D-One,Astro,DXG, Ikonoskop, LMP, and Panasonic (plus Sony CEATEC?) • auto-convergence coming from 3ality? • HDMI 1.4 (7 delivery mechanisms + 9 to come) • 10% of TVs 37”+ to be 3D this year (Panasonic Japan) • Final Destination, Grammy to all TVs Mark Schubin, HPA Technology Retreat, 2010 February 17

  8. NEP SS-3D 16 seats; 6 for convergence Mark Schubin, HPA Technology Retreat, 2010 February 17

  9. Shooting 3D Mark Schubin, HPA Technology Retreat, 2010 February 17 Vince Pace on Avatar, not seeing 3D

  10. Integrated 3D Cameras 3D-One CP-20 (IP) 1/2-inch Ikonoskop a-cam IIId (>>IP) >2/3-inch LMP LP1 (<IP to IP) 2/3-inch Panasonic AG-3DA1 (<IP) 1/4-inch DXG 3D View (<<IP) Sony single-lens CEATEC demo Astrodesign-DDS SHVC (IP) 1/3-inch Mark Schubin, HPA Technology Retreat, 2010 February 17

  11. Stereoscopic Tools • Processing • format conversion • correction • 2D-to-3D • Monitoring • signal • viewfinder • convergence Mark Schubin, HPA Technology Retreat, 2010 February 17

  12. 12 Schubin Cafe, IBC 2009 Mark Schubin, HPA Technology Retreat, 2010 February 17

  13. Sony 280-inch LED at InterBEE (need for 2D glasses? See SchubinCafe.com) Mark Schubin, HPA Technology Retreat, 2010 February 17

  14. ITU-R Report January 14 NG3D SMPTE Paper Thomas Edwards, Fox • 1st Gen: “plano-stereoscopic” TV • 2nd Gen: multiple views • 3rd Gen: object wave profile - “15-20 years away” Mark Schubin, HPA Technology Retreat, 2010 February 17

  15. Statistics TV Viewing (Nielsen): 8:21/day/USHH, 4:49/day/person, new records personal up 20% over 10 yrs. ago 140 hrs/mo (127) TV, 27 (26) Internet, 2.7 (2.3) TV via web, 3 mobile 142.7M online viewers, up 5.2% (16%) Super Bowl XLIV biggest audience ever: 106.5M (Nielsen) passed 1983 last episode of M*A*S*H (but 32M more TV HH now) Super Bowl rating 45.0; M*A*S*H rating 60.2 (SpongeBob 3.4) Broadcast TV ad venues peaked in 2007, cable in ’08 (TVB) 2008 was an election and Olympics year Cable TV (Kagan September) basic 62.6M, digital 41.2M, data 41.2M, phone 21.7M penetration of homes passed 49.8% Consumer Electronics (January, CEA sales & phone survey) Cable STB 39%, Satellite STB 31%, Surround Sound 34%, HDTV 63%, Broadband 69%, Camcorders 54% Mark Schubin, HPA Technology Retreat, 2010 February 17

  16. Games car trimmed chart (full chart posted online) Mark Schubin, HPA Technology Retreat, 2010 February 17

  17. Focus & Color-Control LEDs • Dedolight Mini DLOB • Gekko Kedo • Litepanels Bi-focus Mark Schubin, HPA Technology Retreat, 2010 February 17

  18. Imager Size - 1/5-inch - 1/4-inch Panasonic HDC-SD100 1/6-inch 1/3 - 1/2 • Dynamic Range • Sensitivity • Lens Quality • Limitable Depth of Field 2/3-inch Panasonic Lumix DMC-GH1 ARRI D-21, Dalsa, Panavision Genesis, Red One, Sony F35, APS-C16:9(approx.) - HDSLRs - Vision Research Phantom 65 - Canon EOS 5D Mark II Mark Schubin, HPA Technology Retreat, 2010 February 17

  19. Tiny HD Cameras Gigawave wireless 2/3-inch HD camera Acutelogic HD PE-1005 1/2.5-inch 10x zoom 10mm MOD Bradley Engineering HD 100 100-mm deep FFV HD 2/3-inch USB control Panasonic AG-HCK10 1/4” 12x Modula Baby 2/3-inch HD 36x36x64 mm Lux Media Plan HD 1200 2/3-inch 42x42x38 mm Xensium sensor f/11 2K lx 60 dB SNR Sony HXR-MC1 1/5-inch 10x 19 Mark Schubin, HPA Technology Retreat, 2010 February 17 Schubin Cafe, IBC 2009

  20. Storage I • New Totally Tape-based Camcorder: Sony SRW-9000 • Dual Solid-State • JVC GY-HM700: SxS+SD backup • PanasonicAG-HPX300:P2+SDproxy • 1024-Stream SSD: Fusion-io Duo • to 640 GB, 12 Gbps • to 48 yrs @ 10 TB/day • demo of 1024 streams Mark Schubin, HPA Technology Retreat, 2010 February 17

  21. Storage II • Tiny recorders with HD-SDI i/o: • AJA Ki Pro • Palm-sized: • Convergent Designs nano • Fraunhofer microStorage • DVC, MikroM • DVEO VideoBank • Panasonic AG-HMR10 • P2 “E” vs. “A” • economy, speed • short life? • Beyond HD: • Codex, Keisoku, Kinor, S.two Mark Schubin, HPA Technology Retreat, 2010 February 17

  22. Distribution • shut down • analogfull-powerUSbroadcasts • soon 700 MHz wireless mics • maybe digital broadcasts? • white spaces • “No problem!” • fiber • Google • Bell Labs >100 Pbps/km (15.5 Tbps 7000 km) from TotallySevere.com approved use Mark Schubin, HPA Technology Retreat, 2010 February 17

  23. MR THOMAS CLAVELL’S COMPTOMETER FOR THE NEW TELESERVER 23 Mark Schubin, HPA Technology Retreat, 2010 February 17 Schubin Cafe, IBC 2009

  24. Studio Hamburg MCI radarTOUCH 24 Mark Schubin, HPA Technology Retreat, 2010 February 17 Schubin Cafe, IBC 2009 up to 50-m screen (larger possible)

  25. Spencer David Reisner Mark Schubin, HPA Technology Retreat, 2010 February 17

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