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THAILAND: Considerations before traveling for business

When traveling to Thailand for business, understanding local customs is crucial. This guide covers key considerations, including the importance of building trust and cultivating long-term relationships. Take note of communication styles – patience and gentle speech are vital. Be aware of cultural nuances, like the significance of colors and hierarchy in greetings. Learn how to navigate potential pitfalls such as avoiding sensitive topics like politics and religion. Enhance your experience by using name cards in English and Thai and improving your understanding of Thai business etiquette.

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THAILAND: Considerations before traveling for business

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  1. THAILAND: Considerations before traveling for business April 23, 2013

  2. Agenda • Our team • Deliverables • Data sheet • Video • Case study • Key takeaways

  3. Our team Priya Govindarajulu Patrick Fraley Manlin Huang Gulcan Yildirim Gungor Kate Pyle Alana Rodriguez

  4. Deliverables • Data Sheet – Priya • Video – Alana, Gulcan, Patrick • Case Study – Manlin, Kate

  5. Key Takeaways • Building trust and ensuring long-term relationships are important in business • Be patient and speak in a gentle manner • Different colors have different meanings, and may be inappropriate in certain situations • Hierarchy is an important aspect in Thailand even for greetings

  6. Mini Case – Background • A business negotiation of joint marketing in Thailand. • Sarah, works for Global Snacks, travelled to Bangkok to negotiate a new joint marketing campaign between Tesco Lotus and Global Snacks. • Different environment in Thailand • weather was hot and she had only packed pant suits • Greet with “Sawadeeka” • Name Cards, written in both English and in Thai

  7. Mini Case – What had happened • When the Tesco Lotus team walked in the room..... • As the meeting was started..... • After presentation..... • At the end of the two hours.....

  8. Mini Case – Do well • First, avoiding potentially difficult conversation topics. In Thailand, certain topics should be avoided in business conversations. The three most important are: politics, the royal family and religion. • Second, the team did a good job of using name cards. During cross-cultural business meetings in Thailand, each participant should have a name card, with his/her name written in both English and Thai.

  9. Mini Case – Could have done differently • Say things too directly / moved too quickly • Appropriate Clothing • The Thai Greetings • Do not use Red pen when sign a contract • Speak slowly and gently with Thailand people

  10. Mini Case – What should the Global Snacks team do next? • Increase the meeting frequency to build trust. If you build trust with Thai people, then the relationship will be really good • Attempt to learn some common Thai words and phrases • Read reports about how business and negotiations are conducted in Thailand

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