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World wide web (www)

World wide web (www). Inventor: Tim Berners-Lee. Index. What is SEO? Industry Research SEO Process Technical aspects of SEO Social Media - MySpace Optimization Measuring SEO success SEO Tools. What is Search Engine Optimization (SEO)?.

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World wide web (www)

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  1. World wide web (www) Inventor: Tim Berners-Lee

  2. Index • What is SEO? • Industry Research • SEO Process • Technical aspects of SEO • Social Media - MySpace Optimization • Measuring SEO success • SEO Tools

  3. What is Search Engine Optimization (SEO)? • Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or "organic" search results with your targeted keywords. • The leading search engines, Google, Yahoo! and Microsoft (bing), use crawlers to find pages for their algorithmic search results.

  4. Search Engine Market Share (March 2011) Global: • Google 84.72% • Yahoo 6.42% • Baidu 3.67% • Bing 3.14% • Ask.com 0.56% • Other 0.49% United States: • Google 83.58% • Yahoo 9.13% • Bing 5.38% • Ask.com 0.79% • Other 1.12 Source: by seoMoz 2010

  5. Industry Research :Who gets the clicks? Organic Clicks vs Paid Clicks Source: Enquiro, 2010

  6. Inside Google's Secret Search Algorithm

  7. SEO PROCESS

  8. Technical seo • Comprehensive Website Analysis • Keyword Research and Analysis. • Baseline Ranking report. • Competitive analysis in Search Engines. • Content Analysis & SEO Copywriting. • Analysis of URL structure & information architecture. • Analysis of internal linking. • Analysis of source code and page layout. • Code validation. • Link Popularity Analysis.

  9. Technical SEO - Source Code Title Tag Meta data Javascript

  10. Social Media - MySpace Optimization

  11. MySpace: social media Marketing and Optimization • Getting more targeted friends (sort by demographic criteria). • Leaving “friends” comments. • Profile Customization. • Sending Bulletins. • Sending mass private messages (with banner ad). • Writing keyword-rich content with outbound links containing keyword-rich anchor text. • Getting inbound links from websites not on the MySpace domain.

  12. SEM/SEO/SMO

  13. Measuring SEO success • Keyword Ranking. • Website Traffic. • Increase in "Share of Traffic" per keyword. • Increased Revenue/keyword. • Increase in Impressions ( good for Publishers to show advertisers). • Lower dependence on Paid Search. • Lowering the cost per acquisition.

  14. SEO Toolbox “The tool is only as good as the people that use it.”

  15. question

  16. Thank You Created ByRam BahadurYadavwww.rrbbyy.wordpress.com www.http://twitter.com/rrbbyy www.scribd.com/rrbbyy

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