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Choosing to Sell

Choosing to Sell. How to succeed in sales because you want to sell. From The Accidental Salesperson by Chris Lytle. What buyers dislike about salespeople. Lack of preparation Lack of interest or purpose If you lack interest or purpose, you won’t bother to prepare.

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Choosing to Sell

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  1. Choosing to Sell How to succeed in sales because you want to sell. From The Accidental Salesperson by Chris Lytle

  2. What buyers dislike about salespeople • Lack of preparation • Lack of interest or purpose If you lack interest or purpose, you won’t bother to prepare.

  3. If you plan to succeed in sales… • Commit to yourself to succeed • Commit to the company that you work for • Commit to your product or service • Commit to your customers • Commit to “do it better” • If you can’t, then quit!!

  4. It will take time. • You have to pay a price to succeed. • Delayed gratification. • Study, Hard Work, Long Hours.

  5. Philosophy of Selling • Life is one big seminar and lifelong learners get more out of life. “Life is a succession of lessons, which must be lived to be understood.” Ralph Waldo Emerson • You can learn more from a tough customer than from a professor or trainer. • Watch out for tactics that are suspect. Use your gut, the smell test. Don’t do anything that feels funny or seems tricky.

  6. Seven Sales Success Principles • Strong opening • Product involvement • Control focus of meeting • Eye contact builds trust • Must help customers discover needs • Different is refreshing/memorable • Align behavior with customers’ values

  7. Success • Life is too short to demand anything less than the best from yourself. • As a result, you give your best to your customers. • Being best is a choice. • You stand out from the crowd. • Success  Motivation  Success

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