The Sky is the Limit

1. The Sky is the Limit By Alex Tan Windows of PPC Opportunity for Generating Leads & Sales

2. Define my SEM Experience: When ? • In 2010, out of his old apartment in Santa Monica, he taught himself to do SEM , now one of the fastest growing internet marketing industry and widely recognized as international marketing strategies.

3. What Alex can Bring to Golden Hippo Media • Passion and enthusiasm • Outstanding work ethics • A sense of genuine to team member • Excellent marketing results The Next two slides will speak the marketing results for themselves

4. This is Two of my Google Adwords Campaigns Campaign B Campaign A:

5. What was the Difference Between those Two Campaigns? • The answer is campaign A has a higher CTR than the campaign B. • Why is campaign A has a higher CTR than campaign B It is because ……. Campaign A Campaign B

6. This Bring Us To….. • Yes, that’s right campaign A has almost 10 time higher CTR than campaign B. • This means lots of quality traffics with a dramatic drop in cost because of it is being rewarded by Google.

7. And Finally… And this is the difference between using one keyword phrase that is highly relevant to landing page and ad copy than using multiple keyword phrase that is less relevant to the overall campaign. Campaign A Campaign B Notice both keyword phrases in the Ad campaign Aukitioner Internet and Fashion Boutique are partial in the ad text description

8. Even the slightest tweak can make a high difference, once you have attain the right keyword phrase; you will open the window of opportunities that had been waiting for so long. It takes discipline, commitment, and a little creativity to dig in and find what you really want, and that is principle of marketing success

9. Thank you for watching