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DIGITAL MARKETING. TAG. Org conference 2022 17/01/2014. In This session. What is Digital Marketing.

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  1. DIGITAL MARKETING TAG. Org conference 2022 17/01/2014

  2. In This session

  3. What is Digital Marketing • In the broad sense, digital marketing is marketing that makes use of electronic devices such as computers, tablets, smart-phones, cell-phones, digital billboards, and game consoles to engage with consumers and other business partners. Many people confuse digital marketing with internet marketing, Internet marketing is a sub category of digital marketing

  4. Internet marketing • Internet marketing is the use websites, blogs, emails and social media channels like Facebook, Twitter, YouTube and LinkedIn in addition to other platforms for marketing and sales activities. Internet marketing adopts more engagement driven activities than ad buying

  5. Internet marketing channels • Social Media Marketing (SMM) • Pay per Click (PPC) • Search Engine Marketing (SEM) (SEO) • Website optimization • Blogs & micro-blogs • Display advertising • Email Marketing • Digital PR

  6. Digital marketing VS Traditional marketing

  7. Facts • Smart phones and tablets are every where • 20% of professionals answers direct mail • 100% of professionals use Google • Everyone uses social media and search engines • Everyone watches videos online • All company employees are part of our digital marketing team

  8. The advantages of digital marketing • Advantages are astronomical. First of all, DM is a type of direct marketing with all the advantages that come with it. Second, it's possible to create uniform messages which are personally formatted for each recipient with great ease. In addition, the use of digital marketing allows you to measure quantitative results, giving you information about exactly who was exposed to your message and when, and which actions the viewer performed as a result.

  9. DM & TAG Org.

  10. Thank you

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