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Color main _ elaborate black sub _ gold tone animal brown point _ red, yellow, indi pink

Style Identity _ Special Occasion _ Evening Dress. Color main _ elaborate black sub _ gold tone animal brown point _ red, yellow, indi pink. Fabric & Material main_ macrame lace, jersey sub_ velvet, satin cotton, silk, artificial (nylon, viscose) fluid , elaborate

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Color main _ elaborate black sub _ gold tone animal brown point _ red, yellow, indi pink

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  1. Style Identity _Special Occasion _Evening Dress • Color • main _ elaborate black • sub _ gold tone animal brown • point _ red, yellow, indi pink • Fabric & Material • main_ macrame lace, jersey • sub_ velvet, satin • cotton, silk, artificial (nylon, viscose) • fluid , elaborate • mix match_ black lace and colorful silk • Line & Shape • body conscious, hourglass silhouette • drapery, curved • Price range • from €745 to €2995 • average € 1266 (10 items) => RTW • slightly lower than competitor’s • cf. Versace € 1343 (19items)

  2. Style Identity _Special Occasion _Ceremony Dress • Color • main _ black & gold brown (dark hue) • sub _ primary color • (light hue: red, green, yellow) • value and intensity : vivid and glossy • Fabric & Material • main_ macrame lace, satin • sub_ velvet, tulle • silk, cotton, artificial (nylon, viscose) • leopard , floral / sophisticated, splendid • Line & Shape • body conscious • mermaid line, drapery, gathers • tube top ( tulip shape breast line) • Price range • from €575 to €5500 • average € 2214 (11 items) => RTW • slightly higher than competitor’s • cf. Versace € 2182 (13 items)

  3. Style Identity _Matrix Analysis High • Strong visual impact • = glossy fabric, vivid color • = unique and attractive details • ex) gold coin = see through effect Modern Radical/ Avant-garde • Common style within collection • = patterns : floral & leopard • = fabric : lace / shape : body conscious Distance from previous collection Classic Characterized Low Discrete Visual Impact Strong SIGNATURE LEOPARD DELICATE FLORAL LACE Characterized !! OVERALL BOLD FLORAL 2010 S/S 2010 F/W 2011 S/S

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