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Analysis of trustworthiness of LEGO

Analysis of trustworthiness of LEGO.com. Wiht the help of the three characteristics of ETHOS. COMPETENCE. CONFIDENT They have a fluent and understandable language, since their main target are children. They have a lot of pictures even more than the texts. CHARACTER. HONESTY

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Analysis of trustworthiness of LEGO

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  1. Analysis of trustworthinessof LEGO.com Wiht the help of the three characteristics of ETHOS

  2. COMPETENCE • CONFIDENT • They have a fluent and understandable language, since their main target are children. • They have a lot of pictures even more than the texts.

  3. CHARACTER • HONESTY • ”Though we make toys, we are not just a toy company.” - They are honest about themselves, they want us to understand that they are not only a toy company but they have a bigger aim in reaching the people’s innersoles. • ” Our name comes from the combination of the Danish "leg godt", which means to "play well." It is both our name and our nature. ” – That means that they have their own philosophy, that does not directly mean MONEY MAKING moreover they contribute to our lives in making everybody happy.

  4. * OPENESS - The Lego Company is open in that way that it states about their beliefs, missions and values. They are transparent since they explain detailed about the nature of their company: code of conduct, global compact and even the environment – “the company is particularly careful not to use any substances, products or processes which are harmful or suspected of being harmful to humans or the environment.”

  5. KINDNESS - It is fair to say that they are kind because they involved intensively in charity acts and donations. For example: “In Ethiopia the LEGO Group has helped secure the education of children in a poor and drought ridden region.” http://www.lego.com/eng/info/default.asp?page=comrelations

  6. HUMOROUSLY - -They are not that funny in some situations -They use a lot of war related toys that are not so good for the children

  7. PRESENCE • Lively - Their website is full of bright images and colors, animations that attract not only the children but the elder people.

  8. As a result we may say that LEGO has a toy for everyone. That explains the fact that they are multinational company, and nearly every child (and their parents as well) in the world heard or played with a lego toy.

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