HD & HT and their Promotional Tool

1. HD & HT and their Promotional Tool

2. We promote our company and product trough • A4 size colored single page brochure • CD catalogue which has all the photographs of the product, details, sizes, shape, colors & prices. • Advertisement in export portals like trade-india.com & India Trade Promotion Organization • Web site which is constantly getting updated with newly introduced products. Brochure CD catalogue Export portals website Kedar Fiberol India Kedar from Fiberol India – garden planters and fountains

3. We promote ourcompanyandproducttrough • Catalogue CDs • sending some representative samples from time to time • word of mouth publicity due to close cooperation amongst different trading partners • Website is soon to be the next step • regular exchange of visits between trading partners • attending trade fairs • Newsletters to inform about the community Brochure CD catalogue Export portals Website Sendingsampels Mouthtomouth Business trips Trade fairs newsletters Kedar Fiberol India Walia from CRC India – fair trade handicrafts

4. We promote ourcompanyandproducttrough Brochure CD catalogue Export portals Website Sending sampels Mouth to mouth Business trips Trade fairs Newsletters Telephone –mail contact E-marketing Invitation letter • Telephone and email contacts • Brochure • CD catalogue • Selected Trade Fairs • E-Marketing using updates and links to the website • Invitation letter to potential costumers Kedar Fiberol India Jendra from Serene – Bali: lifestyle concept (ceramics, woven runner/sets……

5. We promote ourcompanyandproducttrough • brochure, catalogues • very nice invitation to our existent and potential customers through email. • Allpa twice a year does Commercial visits to our clients • We have a web site • We go to trade fairs in Paris, Frankfurt, NY Brochure CD catalogue Export portals Website Sending sampels Mouth to mouth Business trips Trade fairs Newsletters Telephone –mail contact E-marketing Invitation letter Kedar Fiberol India Maricucha & Nelly from Allpa Peru – Textiles, Ceramic, Jewellery, Fair Trade

6. Promotionaltools The traditional tools

7. brochures –catalogues - folders

15. newsletter

16. pricelist

17. Trade Fairs

18. Invitations Greetings…...

19. e-mails

23. website

25. B2B platform

26. Promotionaltools Anythingmissing ?????

29. Email Promotion more effective than Social Media Although less well loved than social media, email seems still be a more effective media campaign for the buyer..Traditional techniques such as email campaigns, search engine results, even more ads can influence people to visit the suppliers website, compared to the interaction through social media.

30. On ???? It’s an online conversation!

32. Create relationships using social media with people who might not otherwise know about our products or service Integrate it with other Media vehicles Be yourself, reflect personality Be consistent

34. Do you read blogs? • Do you use an RSS reader like Google • Have you submitted content to a social network? • Has your content become “popular” or hit the front page? • Do you or a client of yours do social media marketing? Content marketing

35. Manage your online reputation How do potential clients know you even exists? How will these potential new clients find you? There’s a good chance the first thing they’ll do is google the name of your business. And then what?