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Treaties: Great Nations In Their Own Words Web Project

Treaties: Great Nations In Their Own Words Web Project. Megan Byrnes Internet Strategies December 10, 2011. NMAI’s Mission:.

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Treaties: Great Nations In Their Own Words Web Project

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  1. Treaties: Great Nations In Their Own Words Web Project Megan Byrnes Internet Strategies December 10, 2011

  2. NMAI’s Mission: The National Museum of the American Indian is committed to advancing knowledge and understanding of the Native cultures of the Western Hemisphere, past, present and future, through partnership with Native people and others.

  3. Treaties: Great Nations In Their Own Words Exhibition • Opening in late 2012 – early 2013 • Dualfocus of website • Exhibition (virtual and physical) • Educational Resource • Coincides with launch of National Education Initiative

  4. Project Goals and Challenges: Educational Resources and Programming Goals of Treaties Site Institutional Challenges Meeting demand for accurate, culturally appropriate and contemporary classroom materials about Native people Fulfilling need of schools featuring civics funding cutbacks yet increased demand to meet these standards • Increase understanding of American Indian history, tribal sovereignty, and rights • Build our 9-12 audience and market ourselves as a place for civics/ US gov’t material

  5. Project Goals and Challenges: Onsite Visitation and Online Presence Goals of Treaties Site Institutional Challenges Declining numbers in onsite museum visitation Lack of online interactive opportunities for user-generated content Image of museum as “the authority;” lack of accessibility • To market the Treaties exhibition, entice more visitors onsite, and improve the quality of all visitors’ experiences (pre-, during, and post-visit) • To promote an accessible, engaging, and interactive online presence and public forum to dialogue about these issues

  6. Audience Primary: • Teachers and Students (4-12)Social Studies / US History; Civics / Gov’t Secondary: • Pre- and Post- Treaties exhibition visitors • Tribal community members • University teachers and students • General learners (US and abroad)

  7. Measuring Success What is success? To increase: 1. Educators’ use of NMAI’s classroom materials and programs 2. Traffic to the website and the museum 3. General understanding of AI history and modern-day issues Qualitative • Ongoing evaluation (surveys, interviews, longitudinal studies, embedded assessments) • Analysis of comments from “Join the Discussion” social media features, as well as social tagging, etc. Quantitative • Site analytics (traffic, bounce rates, downloads, time spent) • Increased exhibit and school group visitation

  8. Why Treaties? Why Now? • Exhibition • NEI • Marketing a New NMAI • Funding through SI collaboration • Addresses main themes of mission

  9. Thank you! Questions or Comments?

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