1 / 27

@sicarter

@sicarter. Apps Published: 33 Apps in iOS App Store 19 Apps in Android Market (…and a few in App World & WebOS Market, RIP) Coming Soon: Google TV Windows Phone 7 Windows 8 Tiles. @sicarter. @sicarter. Page-Level & Feature-Level Metrics. Many Apps in the Top 10 of their Category.

zenia
Télécharger la présentation

@sicarter

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. @sicarter

  2. Apps Published: 33 Apps in iOS App Store 19 Apps in Android Market (…and a few in App World & WebOS Market, RIP) Coming Soon: Google TV Windows Phone 7 Windows 8 Tiles @sicarter @sicarter

  3. Page-Level & Feature-Level Metrics Many Apps in the Top 10 of their Category LOTS of User Insights 200 Million Page Views Per Month + = = @sicarter @sicarter

  4. The Setup • Apps are Media. • Like music, movies, and magazines, different people will like different Designs, and Design approaches. • We focus on content apps (not games), and this will color my focus for today. • Feel free to Agree / Disagree / Add / Refine • My goal is to open up a dialog • We all learn more. | We all become better designers

  5. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  6. Parenting Magazine Ages & Stages

  7. Sporting News Pro Football 76% of Users Customize their Teams

  8. Zumobi Ski & Snow Report 96% of Users Customize their Resorts

  9. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  10. We Focus on Content Experiences…

  11. One Bus Away

  12. INRIX

  13. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  14. Update Frequently • Content Freshness Planning • CMS Interop Early in the Process • App Updates • Post-Update User Spike • Update with new Platform Features • Also add Custom Features • Listen to User Feedback, Respond Quickly • In-app Feedback mechanism • Read every App Store review • Collaborate with Partner

  15. Provide a Feedback Loop… and Listen!

  16. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  17. Lucrative App = Frequent Updates

  18. Better: A Lucrative App that’s FREE to the User

  19. Make it Lucrative • An App that is Lucrative + Free is difficult to achieve. • Consider monetization early in the Design process. • Monetization shouldn’t be an afterthought. • Some Options: • Paid App • In-App Purchases • Integrated Merchandising • Ad Networks vs. Sponsorship…

  20. Advertising vs. Sponsorship

  21. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  22. Design for Resolution Adaptation

  23. Our Adaptive Approach Native iOS, Android, C# HTML5 Javascript, Json Cloud ACS EC2, MySQL The user should never know nor care.

  24. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  25. a conversation

More Related