1 / 32

Repositioning the High Street Dr Steve Millington Prof Cathy Parker s.millington@mmu.ac.uk

Repositioning the High Street Dr Steve Millington Prof Cathy Parker s.millington@mmu.ac.uk. Presentation Structure. Introduction Repositioning Collecting data Conclusions examples. Source: http ://news.bbcimg.co.uk/media/images/49738000/jpg/_49738810_3368412.jpg.

zephania-branch
Télécharger la présentation

Repositioning the High Street Dr Steve Millington Prof Cathy Parker s.millington@mmu.ac.uk

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Repositioning the High Street Dr Steve Millington Prof Cathy Parker s.millington@mmu.ac.uk

  2. Presentation Structure • Introduction • Repositioning • Collecting data • Conclusions • examples Source: http://news.bbcimg.co.uk/media/images/49738000/jpg/_49738810_3368412.jpg

  3. Anticipating and adapting to change But how does a place reposition itself? What are the practical steps it can take? repositioning

  4. Why are we looking at repositioning?

  5. What is repositioning: academic view • A strategy to: • counteract decline (Smith, 2004) • enable places to identify distinct capabilities and develop competitive advantages (Kavaratzis& Ashworth, 2008;Edensor, 1998) • Accommodating future trends • ageing population • growth of e-commerce

  6. What is your current position? • Traditional metrics: • Vacancy rates and pedestrian flow perceived to be most useful (easiest to collect) • These do not always reflect actual performance: • retail turnover (sales) • Cannot help planning and adapting for change: • catchment / demographic change

  7. Academic/policy view on strategic repositioning not reflected by the type of data collected on high streets in practice mismatch

  8. Number of local authorities surveyed by NRPF who thought demographic information should be collected as part of any ‘health check’ 1 in 18

  9. Repositioning in practice • Local Authorities lack sufficient resources to fulfil the data requirements of repositioning, ‘Health Checks’, or even what they themselves want/need to monitor (NRPF, 2000) • Lack of evidence / data undermines ability to challenge OOT development etc. and to ensure Local Plans are updated in line with structural changes in retail/catchment (NRPF, 2000)

  10. Repositioning in practice for HSUK2020 (NPPF, 2012) • Where is your high street now? • Are conditions are improving, static or declining? • Where are you in “a network and hierarchy of centres that is resilient to anticipated future economic changes”? • Where town centres are in decline are local planning authorities planning positively for their future to encourage economic activity?

  11. The guidance recommends you do this, but provides little direction on how: therefore; Sustainable high streets need to gather own data

  12. Collecting data

  13. Vital and Viable Town Centres (URBED, PPG6 etc) • Pedestrian footfall • Diversity of uses and change • Quality of built environment • Recent and proposed investment • Accessibility • Attitudes and perceptions • Retailer representation and demand • Commercial yields and retail rents • Vacancy rates • Cultural and social events • Leisure and cultural facilities • Town centre residential population • Employment in the town centre • Street safety • Sense of place

  14. Collecting data: audit • What data have you got? • Who has got data? • What data should you have? • Where do you access data? • Do you have the skills to access the data • What do you do with data? In-house In partnership Freely available Commercially available

  15. Not worth it! Get on with it! Forget it! Live with it!

  16. Consultation: vitality and viability factors • ACTIVITY HOURS • APPEARANCE • RETAILERS • VISION&STRATEGY • EXPERIENCE • MANAGEMENT • MERCHANDISE • NECESSITIES • NETWORKS & PARTNERSHIPS WITH COUNCIL • DIVERSITY • WALKING • ENTERTAINMENT AND LEISURE • ATTRACTIVENESS • PLACE ASSURANCE • ACCESSIBLE • PLACE MARKETING • RECREATIONAL SPACE • LIVEABLE • ADAPTABILITY

  17. Consultation: repositioning factors • Opening hours • Shopping hours • Evening / Morning economy • Market Rasen servicing needs of commuters • ACTIVITY HOURS • APPEARANCE • RETAILERS • VISION&STRATEGY • EXPERIENCE • MANAGEMENT • MERCHANDISE • NECESSITIES • NETWORKS & PARTNERSHIPS WITH COUNCIL • DIVERSITY • WALKING • ENTERTAINMENT AND LEISURE • ATTRACTIVENESS • PLACE ASSURANCE • ACCESSIBLE • PLACE MARKETING • RECREATIONAL SPACE • LIVEABLE • ADAPTABILITY

  18. Consultation: repositioning factors • Retailer offer • Retailer representation • Holmfirth trying to attract younger people to work in the centre • ACTIVITY HOURS • APPEARANCE • RETAILERS • VISION&STRATEGY • EXPERIENCE • MANAGEMENT • MERCHANDISE • NECESSITIES • NETWORKS & PARTNERSHIPS WITH COUNCIL • DIVERSITY • WALKING • ENTERTAINMENT AND LEISURE • ATTRACTIVENESS • PLACE ASSURANCE • ACCESSIBLE • PLACE MARKETING • RECREATIONAL SPACE • LIVEABLE • ADAPTABILITY

  19. Consultation: repositioning factors • ACTIVITY HOURS • APPEARANCE • RETAILERS • VISION&STRATEGY • EXPERIENCE • MANAGEMENT • MERCHANDISE • NECESSITIES • NETWORKS & PARTNERSHIPS WITH COUNCIL • DIVERSITY • WALKING • ENTERTAINMENT AND LEISURE • ATTRACTIVENESS • PLACE ASSURANCE • ACCESSIBLE • PLACE MARKETING • RECREATIONAL SPACE • LIVEABLE • ADAPTABILITY • Range and quality of goods or assortments • Ballymena moving to a visitor economy – existing retailers providing merchandise to service tourist demand

  20. Consultation: repositioning factors • Multi/mono-functional high streets • Connectivity • Liveability • Walkability • Altrincham repurposing historic built environment • ACTIVITY HOURS • APPEARANCE • RETAILERS • VISION&STRATEGY • EXPERIENCE • MANAGEMENT • MERCHANDISE • NECESSITIES • NETWORKS & PARTNERSHIPS WITH COUNCIL • DIVERSITY • WALKING • ENTERTAINMENT AND LEISURE • ATTRACTIVENESS • PLACE ASSURANCE • ACCESSIBLE • PLACE MARKETING • RECREATIONAL SPACE • LIVEABLE • ADAPTABILITY

  21. Repositioning: evidence and data • Merchandise • Working with existing business to adapt • Activity hours • Business owners • Deliveries • Retailers: • Attract new entrants • Removing barriers to entry • Liveability • Planning, property owners • Conservation • Vision/leadership

  22. Conclusion: places need to… • Understanding their customers • Understand their catchment more effectively • Understand how demographic and other trends will impact on their centre • And so ….

  23. Income Age Education Car ownership Employment Example: key catchment stats

  24. Key demographic indicators • Neighbourhood LSOA/MSOA Primary Catchment Secondary Catchment 5kms Tertiary Catchment 10-20kms Outer Catchment • Ward/LA • Sub-regional/county level • Regional/national

  25. 2008 Small Area Estimates – Income (ONS) http://www.neighbourhood.statistics.gov.uk/HTMLDocs/incomeestimates.html

  26. Congleton Alsager

  27. Congleton Alsager

  28. Altrincham

  29. Useful links Help and training as part of the project Workshops through IPM Masterclass in Place Intelligence Calls to action

  30. Masterclassin place intelligence and forecasting • Collation, evaluation and analysis of place related secondary data. • Production of meaningful information from secondary data • Synthesising (displaying) data and dissemination • Forecasting • Modelling and scenario planning • http://www.business.mmu.ac.uk/crpcc/executive-education.php

  31. Useful links • Index of Multiple Deprivation • https://www.gov.uk/government/collections/english-indices-of-deprivation • Neighbourhood Statistics • http://www.neighbourhood.statistics.gov.uk/dissemination/ • Minimum Distance to Services • https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/246458/OA_2012.csv/preview • Historic Census data • http://casweb.mimas.ac.uk/ • UK Crime Stats • http://www.ukcrimestats.com/

  32. Free Mapping Opensource Stack • http://postgis.net/ • http://www.qgis.org/en/site/ • Boundary data • http://saspac.org/2012/10/30/2011-census-boundaries-spatial-data-and-lookups/

More Related