23 landing page optimization best-practiced strategies to boost conversion.

1. 23 landing page optimization best-practiced strategies to boost conversion. Zestapps.com

2. What is a Landing Page? A Landing Page is a standalone web page linked to your site where your visitors will land and find the specific & desired content which they have been looking for all over the Internet!

3. Do you need a landing page? You must need a landing page if you are- • Promoting a new product or sale. • Building your email list. • Want to target a particular type of client. • Getting traffic to your website but not converting. • Converting but unable to nurture. “Every Campaign Needs a Landing Page”

4. What do you need Landing Pages for? You need Landing Pages to: • You showcase your stunning offers individually • Your visitor can see exactly for what they are looking for on WWW (World Wide Web) • Works as secondary entrance to your home site! A landing page is linked to your che ckout page, signup page or any other page you decide! It helps you to bring the right visitor on-board! • No unnecessary content! Your visitor is not strangled by promising & fancy statements!

5. So, How to create a High Converting Landing Page? • First, understand the type of Landing page you require. • Designing you Page layout. • Creating the right content. • Optimizing your page for conversion. • Integrate Analytics.

6. Types of Landing Page • Click-Through Landing Page • Microsite • Product Detail Landing Page • Infomercial Ladning Page • Lead Capture Landing Page • Viral Landing Page • Opt-In Landing Page

7. Click-Through Landing Page Displays an offer to your viewer with context and benefits! Convincing them to click on a CTA that will redirect the viewer to a transaction page where they may complete a purchase or subscription.

8. Microsites Microsites acts as the different shape of the same entity as your website online. These pages usually have a vanity URL connected to its relevance of the campaign. Microsite have lesser information and focuses on actions taken by visitors.

9. Product Detail Landing Pages Popular in the retail business, these pages showcases complete details of a perticular product or offer placed within the main website. They take less time and are very easy to set up.

10. Infomercial Landing Page Typically very long pages with a detailed view on the offer! Viewers would have to scroll down for quite a long to check the offer. However, the content is presented in such a manner on these pages that it gets to the visitor quickly and makes the engaged to the page. They keep scrolling down to the end only to see what’s next! So the design and content placement is the key for these pages.

11. Lead Capture Landing Page Also known as squeeze pages. These page does not have any redirected links or any other place to navigate through. The only option it will display will be a field to enter the email address or any other contact information of the visitor.

12. Viral Landing Page These pages are designed to create a buzz in the hood which will spread throughout the community. These pages are built with entertaining, funny and catchy elements that creates a trend.

13. Opt-In Landing Page This is a very popular type of landing page for issuing anything free to the visitors. Such as check lists, videos, E-books, webinars etc. This is a landing page which is very effective to capture targeted leads against free wares.

14. After setting on the Type of Landing Page you require Focus on the Following

15. #1 Setting an Eye-Catching, Dynamic and Unique Headline Choose a dynamic, unique and relevant headline on every one of your landing pages! Highlight the offer on the heading to fulfill the desire of the visitor & educate the visitor in seconds.

16. #2 Explanatory sub-heading, expressing the benefits of your product or services. A great sub-header which should express the benefits to your visitor. Make it short & simple.

17. #3 Making sure your Jaw dropping offer is on the table and clearly noticeable. Share your offer with minimum content with maximum value. For example, grab the attention by a catchy headline, create interest by subhead-line, inform about your offer right away, and show the way to grab the offer!

18. #4 Making a short Opt-in form and placing it on the right place. Your landing page will have a higher chance of collecting leads if it’s asking lesser information to the visitor. One of the core reasons of your website bounce rate is high, is the lengthy form which asks too much information (From Visitors Point Of View). So you just keep the most vital parts like email address filled & phone number field or email address & full name. Your lead collection rate will increase significantly!

19. #5 Placing your big CTA(Call-to-Action) in the attention section. Put your CTA (Call to Action) in the right place! A call to action button is used to tell the visitor what’s the next step! For example, if you want a visitor to proceed towards a particular action such as entering the email address, downloading something, watching a video or signing up for a service, a call to action button is used to give that particular instruction to your visitor! Make sure the contrast of the text of your CTA matches the background. Make sure you are clear with your CTA message! Confusion on instruction provided to a visitor causes a huge bounce rate!

20. #6 Creating a product educational Video. Embed a short promotional video of a couple of seconds. Create the video to educate and inform your visitor! For example, your visitor is browsing online to look for cheapest email campaigns available! Your video can have a short brief on how email campaigns work and how it benefits others! Share few knowledge which can help a visitor regardless of any action they take on your page. The video is less than a minute long and describes the offers efficiently. This engages the visitor more your page and keeps them hooked up longer! This eventually results in higher conversion and better impression of your site!

21. #7 Placing the video on your page. Include demo videos with clear and easy narration about your offer. Keep it simple and short and embed it on your landing pages. You don’t need glamor but instead, follow this quality check- • Clear audio and a professional voice over • Background music should be catchy that leaves an effect • Short and simple with clear and exact information • Easy to understand with step by step sequences

22. #8 Using unique, eye-friendly & sooting images. (Avoiding stock Images) Brain storm to integrate excellent images! Make sure every image you put on your page have a relevance and connect with your message. Make the color combination perfect and eye friendly. Ensure that the concept of the image directly relates to your offer and catches the focus of the viewer.

23. #9 Using the right colors, that lets your foreground, background and content work in harmony. Craft a design which would be dynamic in its appearance but simple to understand. Appear with fascinating images and eye-catching color combination. Place your CTA (call to action) buttons in proper areas with a color combination that matches your background. Put the information in the right places of your page.

24. #10-16 Setting up a Lead Magnet. Lead magnets are basically free offerings or bribes to your visotors to influence them to give off their contact information in exchange for something from you. • A Dynamic Catalogue Create a dynamic product catalogue! Offer it free to the visitors and let them ask for it online! • A Whitepaper Whitepapers are documents which speaks about a particular issue or problem and then presents    a solution! Choose topics which are concerns of your industry and publish it on your landing page! Highlight the whitepaper and ask for the contact information of the visitor for        downloading it! • Lottery Arrange a lottery! Include a lottery participation form on your landing page and let the visitor participate. Giveaway simple things like a great E-book, your custom made tutorials or even a free ride of your product! However, make sure the prize is related to your business so you get only interested participants and valid leads. • Free Download Offer a free download, such as an e-book, a training course or a free beta to motivate your visitors to convert and let you page give off a vive of giving rather than taking. • Referral Program Highlight referral program! Let your visitor sign up for something free by your landing page! Then instruct them to refer you to a certain number of people! • Set up a Survey. Crowed sourcing is a great way to attract your visitors and encourage them to become your leads! Arrange voting & survey on your product and include it on your landing page! Let your visitors recommend what type of product they want! • Webinar Record your webinars! Then share the sessions with your visitors & potential customers! This will work as a free tool for learning about the industry and your    services. Create an email page from where people can request for the webinar session. Categorize the recordings according to the theme of the session.

25. #17 Let your action speak louder than words Share your offer with minimum content with maximum value. For example, grab the attention by a catchy headline, create interest by subhead-line, inform about your offer right away, and show the way to grab the offer!

26. #18 Placing Testimonials on the page. Include testimonials on your landing page and highlight them to your viewers by a visual emphasis. For example, add photos or videos besides the testimonial and social proofs! Now, what is a social proof? A social proof is when you attach a happy customer’s feedback with the customer’s social profile link! This creates a great trust for your visitors when they are spending a couple of seconds on your landing page.

27. #19 Placing Trust Signals. This is a great way to lift the appeal of your landing page! Visitors online are skeptical and trust badges can help you to overcome that drawback. Simply add logos of any well-known brand you have worked with in the past! Any recognition or groups you are associated with can be mentioned on your landing pages if that’s relevant. This creates an edge for the trust to grow between your visitors. Furthermore, graphical badges designed like following sometimes catch the attraction of your visitor.

28. #20 Be the help guru Have a FREE advice offer on your landing page where visitors can sign up! Share simple, normal and effective tips every day!

29. #21 Set up a “Ask for a quote” along with your fixed pricing. Offer free quotes with customizable pricing option. A visitor should be able to quote for a price according to their needs.

30. #22 Put a “Contact Us” button on the page. Make sure you have a clear contact information on your landing page. Encourage the viewers to contact you and let them feel that they can get help regardless of any subscription or purchase!

31. #23 Set up your Analytics. Integrate your landing pages with a analytics program to keep track of your page and an eye on your visitors. Analytics will help you understand whats working for your conversion and what are to be considered as distractions to further optimize your page.

32. Zestapps.com Find the detail article here http://blog.zestapps.com/23-landing-page-optimization-best-practiced-strategies-to-boost-conversion/