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perfect diary's story

Perfect Diary is a brand of Guangzhou Yixian E-Commerce Co., Ltd., established in 2017, operating cosmetics, beauty masks, cotton pads, skin care products, and makeup tools.

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perfect diary's story

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  1. Perfect Diary is a brand of Guangzhou Yixian E-Commerce Co., Ltd., established in 2017, operating cosmetics, beauty masks, cotton pads, skin care products, and makeup tools. Brand story Perfect Diary Cosmetics is committed to exploring European and American fashion trends, and at the same time, combining the facial and skin characteristics of Asian people, it develops a series of high-quality, well- designed and easy-to-use makeup products for the new generation of women. Support China's fashion industry and aim to create a Chinese Beauty Icon with international influence. Brand Concept The brand meaning of Perfect Diary Cosmetics is Unlimited beauty, beauty without limits. The brand concept of Perfect Diary Cosmetics advocates that the younger generation should not be bound by external labels, but strive to break through themselves, actively explore more possibilities in life, and meet a better self. brand vision To become the creator and leader of the new future of beauty makeup, so that everyone can freely choose beauty and realize beauty easily, so as to discover the infinite possibilities of life. Brand Mission Perfect Diary Cosmetics focuses on the exploration, reshaping and expression of beauty, providing a beauty experience that is within reach and exceeds expectations. Brand Creativity Perfect Diary × Discovery Channel In March 2019, Perfect Diary and Discovery jointly created the 12-color eyeshadow palette #狼我见见# series inspired by the eyes of wild animals under the lens of Discovery. Perfect Diary × Discovery Channel Explorer twelve-color animal eyeshadow palette, released themed blockbusters in more than 20 countries and regions around the world. Perfect Diary × National Geographic of China In October 2019, Perfect Diary × China National Geographic jointly limited the visionary sixteen-color eye shadow, inspired by the color scheme of Chinese landscape and landforms, interpreting natural and vivid colors, and interpreting the artistic texture of the land. The series has over 400 million exposures on the entire network. The Perfect Diary x National Geographic of China co-branded limited-edition eye shadow was launched at Paris Fashion Week, and well-known domestic beauty experts were invited to "appreciate" Chinese beauty in Paris, the fashion center of the world, to show the world the new power of Chinese makeup. Perfect Diary Cosmetics × Director Iwai Shunji In 2019, Perfect Diary invited the internationally renowned director いわいしゅ んじ to create the floating light series perfume "Daydream". This eau de toilette is inspired by the healing feeling of light, and the theme is "Meeting beauty, healing". The keynote is light and sweet.

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