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Discover Bee.TV: Revolutionizing In-Bus Entertainment with User-Generated Content

Bee.TV, an innovative service by OmniAd, features 15-inch LCD screens in buses displaying short programs and ads. Each hour, it showcases content for 36 minutes, followed by 24 minutes of advertisements. With a substantial investment of approximately $14 million, averaging $3,000 per bus, Bee.TV aims to enhance passenger experience through engaging content. To address concerns about program quality, Tony proposes harnessing user-generated content (UGC) by creating a platform for users to upload their own works, alongside running contests to encourage creativity.

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Discover Bee.TV: Revolutionizing In-Bus Entertainment with User-Generated Content

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Presentation Transcript

  1. UGC for Bee TV Tony Teng COM 597

  2. What is Bee TV? • Bee TV is OmniAd’s TV which is a 15 inch LCD screens in buses that display short programs. • It shows several programs for 36 minutes and advertisements for 24 minutes within each hour. • OmniAd has invested about 14 million U.S dollars on Bee TV which translates to around three thousand U.S dollars on each bus on average.

  3. Bee TV’s problems • Quality of Bee TV’s programs by now • Bee TV’s unique feature • How about UGC? • Tony’s animation

  4. Solutions for Bee TV • Accept users’ contribution • Set a webpage for user to upload their work • Hold a UGC contest or campaign

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