Fashion Frenzy

1. Fashion Frenzy 100 Years of Clothing History

2. What is Fashion? • There are 3 basic components of fashion: 1.) A style of dress or adornment. 2.) It is adopted by a significant number of people. 3.) It is for a limited amount of time.

3. Why do We Dress the Way we Do? 1.) We dress for utility or function. Clothing can serve a purpose. For example we dress for the weather or for the activity we are doing. 2.) We dress to show we belong. We have clothes we wear for our jobs or to show that we are members of clubs or sports teams. 3.) We dress to reflect what’s going on in popular culture. Music, books, politics, athletes, and movies that are popular at any given time are reflected in fashion.

4. Fad or Fashion? • A fad is clothing with a very short life span, meaning it comes and goes quickly. • A fad can be extreme or even bizarre when compared to what is in fashion. • Think about some past fads in clothing and hair styles… -Silly Bandz -MC Hammer Pants -Afros, Jerry Curls, and Big Frizzy 80’s hair

5. What makes an article of clothing a Classic? • A classic items of clothing have a very long life span. • Classics have clean lines and can be worn again and again. • Examples of classic items of clothing are: - Tailored blazers - Levi’s 501 Blue Jeans • Trench Coats - Tennis Shoes • Cardigan Sweaters - A White T-shirt

6. The Little Black Dress or LBD • A little black dress is an evening or cocktail dress, cut simply and often quite short. • Can be worn for multiple occasions. • Became a classic item of Women’s clothing during the 20th century.

7. The LBD Continued • In 1926 Gabrielle "Coco" Chanel published a picture of a short, simple black dress in American Vogue. It was calf-length, straight and decorated only by a few diagonal lines. Vogue called it "Chanel's Ford". Like the Model T, the little black dress was simple and accessible for women of all social classes. Vogue also said that the LBD would become "a sort of uniform for all women of taste". • Prior to the 1920s black was often reserved for periods of mourning and considered indecent when worn outside such circumstances. • During the Victorian and Edwardian ages, a widow was expected to wear several stages of mourning dress for at least two years. "

8. Past Fashions • While they might seem odd to us past fashions had their time and place. • Fashion reflects what’s going on in society and society as we know is ever changing.

9. Clothing for Women in the 1900’s • Clothing for women in the early 1900’s was very restrictive with long skirts and corsets. • Corsets were a tight, stiff piece of clothing worn by women under their clothing to make their waists appear smaller and help them to have good posture. • Corsets had hooks in the front and laces, or stays, in the back. The laces were pulled tight, and metal or bone rods on the inside of the corset helped to squeeze the woman’s waist. • Women wanted to have an hourglass figure with a very narrow waist. Young girls started to wear them around 11 or 12 years old. Many women even slept in their corsets and developed health problems because of them.

10. Clothing for Women in the 1900’s Continued • Along with wearing multiple layers of undergarments women would grow their hair very long. It was not uncommon for women to have hair past their waists. Once a girl became a young woman she was supposed to pin her hair up. Only little girls wore their hair down. • Women shoes were much more formal and often had small heals attached. Women would have to wear stockings, or what we call panty hose, everyday.

11. Clothing for Women in the 1900’s Continued • The only parts of the body that were visible on a woman were the neck, face, and hands. It was a big deal to catch a glimpse of a woman’s ankle! • If a woman left the house she had to wear gloves and a hat. • Women preformed all their tasks in these undergarments. Below is a picture of women playing golf in the early 1900’s. • There were a type of pants that could be worn by women in the early 1900’s called pantaloons. They started out as undergarments, to be worn under skirts. Pantaloons could only be worn for certain activities and were seen as quite scandalous by many people.

12. Clothing for Men in the 1900’s • Men’s clothing was less restrictive than women’s but it was still much more formal than today’s clothing. • Men wore a dress hat and tie if they went out somewhere. -Hats were popular for men until the 1960’s when President John F. Kennedy was photographed without a hat.

13. Clothing for Men in the 1900’s • The only men who wore jeans had very physically demanding jobs as farmers or laborers. • Men wore slacks, dress shoes, and suspenders as part of their everyday clothing. • While athletic shoes have been around since the 1830’s they did not become popular with American boys until the 1950’s.

14. 1920’s • The 1920’s was the biggest decade of change for fashion in the 20th century. • Fashion changed because in 1920 women won the right to vote. • They celebrated their new found freedom with less restrictive clothing.

15. 1920’s Continued • Hemlines were raised to the knee. • Women bobbed their hair. • Dresses were straight and unfitted and flat boyish silhouette became popular. • It became more respectable for the average woman to wear makeup and the cosmetic industry boomed.

16. 1930’s • The 1930’s was known for its glamorous look. • Women modeled themselves after popular screen star’s of the time.

17. 1940’s • The U.S. entered World War II after the attack on Pearl Harbor on December 7th 1941. • Men went off to war and women went to work in the factories, so fashions had to change. They began to wear slacks and coveralls to work in. • Skirts were straighter and had shorter hemlines than the 1930’s.

18. 1940’s Continued • There was a shortage of fabric. -Silk was used to make parachutes and cotton went for soldiers uniforms. • There were no nylon available for stockings so women wore face makeup on their legs and drew their stocking lines with eyebrow pencils.

19. 1950’s • Men came home from the war and women went back to their traditional roles of wives and mothers. -Thus causing the American Baby Boom from 1946 – 1964. During this time 76 million children were born.

20. 1950’s Continued • Clothing in the 1950’s was about elegance and luxury. • For women the skirt was full with yards of fabric and small waist lines. • Men wore a suit and tie to work, but many young people were beginning to dress more casually. • Singers like Elvis brought Rock and Roll to the masses.

21. 1960’s • The 1960’s brought about the biggest change in fashion since the 1920’s. • One-half of the population of the U.S. was 25 and younger. • The 1960’s were about breaking the rules.

22. 1960’s Continued • Jeans and tie-dyed clothing became popular with women and men. • Men grew out their hair and wore bright colors. • Women wore mini skirts, hot pants or short shorts, and go-go boots.

23. 1970’s • Polyester was the fabric of choice. It was itchy and didn’t breath well. • People wore bright colors and platform shoes. • Pants suites were popular for both men and women.

24. 1980’s • In the 80’s people started to wear athletic clothing as a part of their everyday wardrobe, due in part to the popularity of sports stars like Michael Jordan. • Women and men had big hair and spandex was a popular fabric.

25. 1990’s • The 1990’s was known for its baggy cloths, bright colors, and looks ranging from preppy to grunge.

26. How does Fashion Evolve? • There are 2 theories as to how fashion evolves, or changes. • Trickle – Down • Bubble-Up

27. Bubble-up Theory • Fashion that starts on the street with normal people like you and me, and then bubbles up to the top. Designers then copy these looks and they’re suddenly in-style. • Ex: The hippies of the 1960’s Now Then

28. Bubble-up Theory Continued • The hip hop artists of the 1980’s and 90’s • -The grunge look. Now we pay a ton of money for ripped up jeans, but the street kids of the 80’s and early 90’s wore ripped up clothes because they were broke! Then Now

29. Trickle-Down Theory • Fashions that start at the top and makes it down to the normal people like me and you. • Did you know that T-shirts used to be considered underwear? It’s true! Until an actor in the 1950’s, James Dean, wore a White T-shirt in his iconic film Rebel Without a Cause, in which he played a troubled youth.

30. Trickle-Down Theory Continued • Ex: Jackie Kennedy in the 1960’s and Michelle Obama or Duchess Kate today. Women see the clothes on them and they are sold out the next day.

31. The 2000’s • Clothing in the 21st century is much less formal than what our counterparts from the 20th century wore. • "It’s a new era in fashion there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together." — Alexander McQueen • We can take our style inspiration from the past or wear something completely new. • The fashion choices we make tell society a lot about us. Remember you are what you wear!

32. References • Google Images • Edelman, Amy Holman (1998). The Little Black Dress. Aurum.

33. Style quizzes • http://www.seventeen.com/fun/quizzes/fashion/ -Personal Style Quizzes for girls • http://www.menshealth.com/style/find-your-style - Clothing Style for Guys

34. Games • http://studio.fashionplaytes.com/ -Design your own fashion look and other games • http://marvel.com/games/play/31/create_your_own_superhero -Design your own super hero • http://www.kibagames.com/Game/History_of_Fashion -History of fashion game