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  1. Media 1.4 Societal Influences

  2. What do we mean by the term “media” ?

  3. Definition: “A means of communication that reaches or influences people widely” Examples of media forms: Broadcast mediacommunications delivered over mass electronic communication networks Digital media, electronic media used to store, transmit, and receive digitized information Electronic media, communications delivered via electronic or electromechanical energy Hypermedia, media with hyperlinks Mass media, all means of mass communications Multimedia, communications that incorporate multiple forms of information content and processing

  4. Definition: “A means of communication that reaches or influences people widely” Examples of media forms: New media, a broad term encompassing the amalgamation of traditional media with the interactive power of computer and communications technology News media, mass media focused on communicating news Print media, communications delivered via paper or canvas Published media, any media made available to the public Recording medium, devices used to store information Social media, media disseminated through social interactions

  5. Definition: “A means of communication that reaches or influences people widely” examples of media forms: Advertising media, various media, content, buying and placement for advertising (Please note, Advertising will be discussed separately)

  6. THE AIM OF THE MEDIA To increase their audience To sell newspapers and magazines, increase viewer ratingsand page hits. Media managers promote what they think viewers want to see and read about.

  7. The Evolution of the Media

  8. Media Examples How is physical activity portrayed in the media?

  9. The Accessibility of Sport Sport has become more accessible (through social media and Sky Television) There are sports that have altered their traditional form, in order to increase their audience appeal and in turn, increase media coverage eg. rugby sevens, 20-20 cricket Use of slow motion replays and commentary for games, also makes sport more accessible and appealing to the audience Through social media, sport replays and updates are readily accessible

  10. Broadcasting aesthetically pleasing images Athletic performance captured to look more appealing

  11. Promoting particular activities These mainstream sports are given lots of exposure in the NZ media. It may be portrayed that these activities are valued more than other sports.

  12. Promoting players as role models Promotion of player adds value to their sports.

  13. Appealing to the audience • Promote what they think viewers want This makes it difficult for minority sports to get coverage in the media

  14. Portrayal of the body • Often focus on their physical attractiveness rather than their physical skills and performance

  15. Poor behaviour is highlighted Fighting This could seem like a double standard Conflicting with messages of “Fair Play” promoted by govt Conflict • Aggression

  16. Unhealthy products • Fast food is commonly promoted with physical activity • This is conflicting with the nature of physical activity and health related benefits

  17. SOCIAL MEDIA • Provides new opportunities to be up to date with latest news, events and happenings. • Question: How has social media affected your sport in the last five years?

  18. Is it all good? •

  19. Apply this to you… Choose a physical activity. Find five examples of this activity featuring in the mass media. (These may be newspaper articles, video on youtube, photos, blogs, tweets, posters, radio reports, etc, etc, You may have five of the same media format (ie five youtube clips) but you should try to provide a broad range. Decide if these pieces of media portrayed your activity in a positive or negative light and state why you think this. Identify who you think may be advantaged by the feature. Identify who you think may be disadvantaged by the feature.