Shree Ganesh Jewellery House Limited

1. Shree Ganesh Jewellery House Limited July 2010

2. Agenda • Industry Overview • Company Overview • Financial Highlights • Robust Business Model • Investment Highlights

3. Gems & Jewellery Industry • The Industry exported goods worth US$ 21.23 bn constituting 12.52% of India’s Exports (FY 09) • Though Diamonds form a major portion of G&J Exports, Gold jewellery exports were the primary drivers of industry growth in FY09 by contributing US$ 6.87 bn (FY09) with a YOY growth of 23.61%. • Indian domestic jewellery market - Rs.700 bn (USD14.58bn). Urban jewellery market - Rs.280 bn (USD5.83 bn) • Rural & semi-rural market - Rs.420 bn (USD 8.75 bn). • Gold jewellery contributes 80% of Indian jewellery market (approx. Rs.560 bn / USD 11.67 bn) • balance is studded jewellery which includes diamond studded as well as gemstone studded jewellery • The industry is largely unorganized with over 100,000 jewellery manufacturing units, 6,000 players in diamond processing and 450,000 goldsmiths • Family jewelers constitute 96% & only 4% being organized • With increasing disposable income, buying pattern shifting to purchase of branded jewellery from organized & reputed outlets Shree Ganesh’s Focus Segment GOLD JEWELLERY IN TOTAL EXPORT FY09 Source: GJEPC

4. Gems & Jewellery Industry GEMS & JEWELLERY EXPORT GOLD JEWELLERY EXPORT USD. Bn. USD. Bn. CAGR 7.87% CAGR 26.53% Source: GJEPC Source: GJEPC RISING SHARE OF SHREE GANESH RISING SHARE OF GOLD EXPORTS RISING SHARE OF GOLD EXPORT Source: GJEPC

5. Company Overview

6. Milestones

7. Product Portfolio • Handcrafted hallmarked gold jewellery and gold enameled jewellery • Gold jewellery studded with precious stones like rubies, emeralds, sapphires, pearls and diamonds • Portfolio includes rings, earrings, pendants, bracelets, necklaces, bangles, medallions, gold coins • Product catalogue includes Plain Gold sets, Gold Bengal Antique sets, Jadau - Kundan sets, Gold Mumbai Rajkot Antique sets, Gold and studded Bangles, Polki – Chakri sets • 15 member strong in-house design development team • Tie up with Sabyasachi Mukherji, renowned Indian Fashion Designer for high end exclusive jewellery

8. Business • Amongst the largest player in the industry • Capacity to produce 21,500 kg of Gold Jewellery p.a. • Products majorly include Handcrafted Gold Jewellery • Major markets UAE, Singapore & Hong Kong • Contributes to more than 95% of turnover • Some of the International customers such as Ibrahim Al Sayegh Jewellery, Sparkle Jewellery FZE (UAE), Denzong (Hong Kong), Wondercut Pte Ltd, Abhusan (S) Private Limited, Excellency Pte Limited, (Singapore) has been company’s long standing customer • Wholesale of Handcrafted Gold Jewellery (Deemed Exports) • Expanding retailing of branded jewellery under GAJA brand through existing 13 outlets and proposed outlets • Focus on Tier II & III cities through exclusive shops & franchisees in • Kolkata, Ahmedabad, Bangalore Chandigarh, Patiala, Bhatinda, Jalandar, Rajkot, Amritsar, • Ludhiana, Mangalore and Siliguri. • Company has other brands with different themes mainly targeting young men and women • Leading fashion designer Sabyasachi Mukherjee is an empanelled designer Exports Domestic

9. Professional & Experienced Management

10. Financial Highlights (Stand alone)

11. Financial Highlights (Stand alone)

12. Financial Highlights (Stand alone)

13. Robust Business Model REVENUES Rs. 29,426 mn 3 yr CAGR 89% EBITDA Rs. 2,119 mn 3 yr CAGR 84% • Strategic Location • Easy access to skilled Bengali karigars • SEZ units - tax & custom benefits • Proximity to Airport • Excellent client relationship • Super Distributors - Bulk orders • Repeat Order due to confidence • Long standing association with buyers • Strong Designing Capabilities • Intricate handcrafted design;high demand • Tie up with Sabyasachi Mukherji • Technological innovations • Insulation from price volatility • Gold business enjoys natural hedge • Gold jewellery bought as investment • Hedged foreign exchange position • Experienced Management • Professional management • Promoters individually have 2 decades of experience • Jeweller from generations • Large Size - Lower Costs • Nominated Agency • Canalising Agent • Four Star Export House

14. Growth Strategy Product Portfolio Enhancements Customer Diversification • Targeting Europe, Australia, Africa & Middle East • Set up Singapore & Dubai subsidiaries to market products as well as procure gold • Cater hitherto untapped domestic markets • Moving from handcrafted jewellery to machinemade light, italian and fusion jewellery • Tie-up with more designers both India & Overseas • Launch international quality & design in India Capacity Enhancement Strengthening Retail Foray • Capacity expansion to enhance revenues • Newer products range - higher market penetration • Latest Technology for wastage reduction • Better technology for margin enhancement • Strengthening GAJA brand • Expand from existing 13 retail outlets to 49 • Franchisee Outlets Model to penetrate at low capex • Overseas retail outlets for high end customers • More Focus on Tier II & III cities Pursue Alliances Integration • Setting up a Gold refinery to add to feedstock • Retail stores to assist in procuring gold for refinery • Canalising Agency status to allow direct gold import • Domestic expansion to allow reach to final customer • Tie up with more domestic and international designers • Targeting international foray with overseas subsidiaries • Tie with stores like Vishal Megamart - high footfall stores

15. Investment Highlights Insulated & hedged Gold Jewellery business One of the largest organised players Capacity enhancement & margin improvement Backward & forward integration plans Designs for both class & mass Retail plans to tap domestic markets Yet to truly unfold

16. Thank You