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Search Volumes Growing Globally

Search Volumes Growing Globally. Global Search Players. 2010 |. 1998 |. Local and vertical Search. Global Search will continue to grow Local Search will grow the search market Local search will grasp a larger share of local markets. Source:FASTForward2007.

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Search Volumes Growing Globally

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  1. Search Volumes Growing Globally Global Search Players 2010 | 1998 | Local and vertical Search • Global Search will continue to grow • Local Search will grow the search market • Local search will grasp a larger share of local markets Source:FASTForward2007

  2. Online Advertising: US Spend By Format

  3. OPA Revenue vs. Google SA Revenue The real threat to local publishers and content owners Publisher retains advertiser relationship Revenue stays within SA Google owns advertiser relationship Revenue leaks from SA R250 Million* ???? OPA Members Google SA * Expected OPA Revenue 2008 – Display ads. Note most via DoubleClick now owned by Google.

  4. Threats And Opportunities Threat: Publishers worldwide are losing advertising market share and client relationship to global search super brands. (Google, Yahoo and MSN Live.) • The value chain is being disrupted Search Marketing: • Search Query Volumes +30% PA • Search Marketing overtaking Display Advertising and Classifieds • Search Revenue Growing 35-45% PA Market Opportunity: Local Search is the next frontier • Leverage local market advantage. • Provides an opportunity to content owners to monetise existing content. • Retain revenue generated within South African economy

  5. Search Value Chain

  6. A Local Search Strategy Build an ubiquitous local SA search platform: • Create a search network across multiple local publishers • Leveraging and unlocking value for publishers though a white-label search solution. • Enhance this value by offering aggregated content across multiple verticals. Enhanced value for the consumer (hyper local) • Monetisation through a PPC, PPA search advertising model • Mobilise Local Search Across both SA Internet and Mobile environment

  7. How Have We Implementing This Strategy? • White label search service for publisher affiliates • Site Search for publishers – content indexed and made searchable • Offer many additional search verticals to consumers • South Africa • World – Powered by Yahoo! • News Search • Directories • Mapping • Ongoing addition of other aggregated verticals – Shopping, Images, Video, Travel, Jobs, Classifieds etc • Advertising platform to monetise content in search • Publishers earn a share of advertising revenue

  8. The Times Home Page

  9. The Times Site Search

  10. The Times SA Search

  11. Current Search Affiliate Network

  12. Current OPA Publisher Partnerships 70% of the top publishers are search Affiliates Source: OPA Top Publishers Q2 2007 – Local & International Traffic

  13. Mapping Search

  14. Local Search Developments 2008 • Focus on hyper local search integrating maps, directories, events, travel schedules, weather • Deep indexing with several affiliates • Making previously ‘hidden’ content searchable and monetisable • Mobile Search • Rollout full web suite of services including mapping • White label mobile search solution • Aggregated verticals • Jobs, classifieds, news, shopping, autos, travel, entertainment • Image • Video • Social search – blogs, social networking sites

  15. Why Carry Local Search ? • No direct costs – a hosted service - no additional server, software or bandwidth charges • No long term contract • Branded with your brand • Local team implementing and supporting your solution • Best of breed site search, hyper local content, Yahoo world feed • Traffic counts towards your Nielsen's stats • Revenue share transparency • Revenue share predefined 50:30:20 • Reports detailing traffic, ad impressions, click throughs and revenue share • Revenue is retained in SA economy, preserves existing value chain

  16. Paid Search Advertising 3rd Party Sites Ad Serving Platform - AdEngine Web Mobile Vertical Search Site Search Organic Crawl WWW - Yahoo

  17. What is AdEngine? AdEngine is the advertising platform that distributes contextual adverts across search results pages. • Launched in February 2007 as the advertising platform supporting the search initiative • Based on world-class search ad-serving technology • Self service and managed accounts • Agencies supported • Supports both PPC auction model & flat rate advertising • Inventory can be sold by any competent third party sales force * Contextual ads for publisher content - Q1 2008 *

  18. Mobile Ads Served through AdEngine Platform Graphical Mobile Ad served through AdEngine

  19. Video Ads in search • Agencies with visually strong focus find it difficult to embrace text-based search campaigns • Video Search Ads provides for a visually rich branding experience within the search environment • This is tied with a call-to-action including lead generation, competitions, and more

  20. Video Ads With Call To Action

  21. Search Value Chain Completed?

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