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Get ready. You may be next.

Get ready. You may be next. Web transition update Jon Hinderliter Web Marketing Manger. Previously on Web Transition. Launch of UMSL.edu Homepage and additional pages (Phase 1 complete 57 days ahead of schedule) Since the launch: Bounce rate is down 18% last 3 months and 14% YOY

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Get ready. You may be next.

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  1. Get ready. You may be next. Web transition update Jon Hinderliter Web Marketing Manger

  2. Previously on Web Transition • Launch of UMSL.edu Homepage and additional pages (Phase 1 complete 57 days ahead of schedule) • Since the launch: • Bounce rate is down 18% last 3 months and 14% YOY • Search traffic visits up 23% last 3 months and 30% YOY • Homepage Slideshow Policy

  3. Phase 2 Update • Our Process: Evaluation, Design, Execution • Our Current Clients: • Our Status: 1 site to execution…. • Our Timeline: End of August for most clients

  4. Breaking News…. Training • ITS will start offering CMS training at the end of June and in August • June class is reserved for Phase 2 clients only

  5. Choose, but choose wisely • Manager: • Can: edit content, publish live, and create pages • Cannot: wash windows • Publisher: • Can: edit content and publish live • Cannot: create pages • Content Contributor: • Can: edit content • Cannot: publish live or create pages

  6. What’s next… • Phase 3 which includes all colleges, schools, and departments & programs • Process will start in August and includes a questionnaire that will kickoff the transition

  7. Evaluation Phase 3 • Our User Experience Research has found the following: • A vast majority of universities lack a consistent structure, design, or URL at this level • Many sites at this level include features that are not universal and lack progressive enchantments for older browsers or mobile

  8. Evaluation Phase 3 • Sites at this level are not as fast as their root homepage • Sites at this level tend to cram a lot on the first page, in three to four columns (one wiki), with a calendar (maybe two), some kind of animated gif or glossy photo background…….. wait have we missed anything Useful

  9. Design Principles: Consistent • By using the CMS templates we are already ahead of the curve • We will start with a site template for every level in Phase 3 (and expand based on need) • No more ~

  10. Design Principles: Universal • PDF and <img> alt Attribute is required for disability compliance • Avoid, avoid, avoid browser or OS specific elements • <but> they are not forbidden

  11. Design Principles: Fast • Our first revision 1.1 focused on user enhancements and readability • Our next revision 1.2 will focus on SPEED • Currently the secondary page templates load faster than the homepage and I’ll work on making everything faster...

  12. Design Principles: Useful • You gained 33% more usable content space in the new version of the website above the fold • You can gain an additional 28% of space by turning “OFF” features like the rotating banner image (option) • We let your content be king

  13. Questions? • How about a FAQ site?

  14. Effective email messaging Transitioning to the Emma distribution system and its benefits Jon Hinderliter Web Marketing Manger

  15. Have I got a deal for you • Marketing and Communications will be switching to a new email marketing provider (Emma) and you’re invited! • We’ve done the hard work of getting them compliant with legal, ITS, etc. and are passing the savings along to you!

  16. Compare Style and Performance Exchange Emma Detailed reports of whether it was received, whether it was opened, and when Tracks opt-outs for you and keeps you CAN-SPAM compliant We got ITS to white-list them Full HTML based emails and UMSL brand templates • No idea if they read your message or if it was delivered (soft/hard bounce) • You have to manually track opt-outs for external emails • Your internal emails might go to JUNK • Limited HTML based emails

  17. No Hidden Fees • $12 per month per account includes (Emma) • Free Surveys & Forms • Document and image hosting • Email campaigns, signup screens and report archiving • Access to Emma’s Customer Relations team • Per email cost • Our current rate is $0.0056 per email • Our price goes down as the volume goes up • No upfront credits to buy • Billed at the end of the month • No handling fee

  18. Easy just got Easier • We even provide FREE training! • No obligation, cancel at anytime, just one big happy UMSL family* *just pay your bill

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