Success Through AdWords: Building a new revenue source.
The issues • Past attempts at advertising efforts through Google AdWords resulted in poor conversion rates, negative levels of return, and a huge headache. • Google AdWords was acknowledged as viable online revenue source but proper execution provided a challenge.
The Task • Starting fresh with a new account, PPC Essentials was tasked with the mission of creating a profitable Google AdWords account from scratch.
The Strategy • With a fresh account to work with, PPC Essentials created multiple campaigns focused on: • Placing a primary focus on Mr. Paracord's best selling products • Implementing specific product-related keywords • Writing enticing ad copy • Directing visitors to highly-targeting landing pages • Creating a Product Listing Ad campaign for Google Shopping
The Results • Yearly Revenue • 24% of total site revenue from Google AdWords
The Results • Yearly Transactions • 26% of total site transactions from Google AdWords
The Results • AdWords ROI in 2013 • 509%
What Are they saying? • “PPC Essentials makes it easy because they know PPC. They worked with us to come up with a budget and determine account goals. The monthly reports are straight forward and they created a dashboard within our account so we can easily understand what’s happening on a daily basis.“ • - Marcus Bradley, Owner
Recap • With the understanding that an optimized Google AdWords account could provide the company with a substantial online revenue source, Mr. Paracord hired PPC Essentials to create and manage its AdWords account from scratch. • Operating at a 5:1 revenue ratio, Google AdWords made up 24% of Mr. Paracord's total online revenue in 2013.