Fighting For Our Profession

1. Fighting For Our Profession Thank you for your commitment to The REALTOR® Action Fund And organized real estate!

2. Agenda • Mission • What is REALTOR® ACTION FUND (RAF)? • How You Can Help • Dues Billing Information • Talking Points • What to do with Pledge Card • RAF Participant Recognition • Local Association Staff Incentive Program • Recap • Resources • Adjourn

3. Mission • Remind Members to: • Invest in their future! • Insure protection for their business! • Unite with their fellow REALTORS® to invest! • Make political education available to your members at your association. • Lead by Example: Invest $49

4. What is the REALTOR® Action Fund (RAF)? The RAF is the money raised to advance the goals of our REALTOR ® political action committees (PACs) at the local, state and federal levels of government. Every REALTOR® is asked to make this voluntary investment when paying their yearly membership dues. For more information refer to RAF Guide

5. What Does the REALTOR® Action Fund DO? • REALTOR® ACTION FUND Makes Sure That: “ Good Laws” (What C.A.R Wants) - Get Passed! “Bad Laws” (What C.A.R. Doesn’t Want) – Get Defeated!

6. REALTOR® Action Fund Statistics

7. What Can We Do Immediately During Dues Billing? 90% of RAF funds are generated from Dues Billing! • Include a Dues Billing insert with Dues Billing Statement. • Talk about the importance of RAF with members. • Follow up on Pledge Cards • Include RAF information on website or in newsletters. • Keep stack of C.A.R. RAF materials at front desk. • Discuss payment plan…. Here is a monthly breakdown: $20 $1.66 per month $49 $4.00 per month $197 $16. per month

8. DUES BILLING INSERT! For more information refer to RAF Guide

9. Why Give To The REALTOR® Action Fund?Talking Points The Good: Here are the 2009 Successes: 􀂾 PRESERVED: Property Profiles: Title insurance companies stopped providing property profiles in a reaction to a letter issued by the California Department of Insurance. C.A.R. worked to restore access to protect your business; 􀂾 DEFEATED: 3% Independent Contractor Withholding: 3 times in 2009! Politicians proposed an acceleration of income tax payment in the form of 3% withholding; and 􀂾 DEFEATED: Point-of-Sale Bills: Multiple bills were introduced, which if passed, could have resulted in, as much as, $20,000 of costs per home to close escrow. The Bad: Just some of the 2010 Threats: (Given our State budget deficit) 􀂾 SERVICE TAX: Sales tax on all services including Real Estate Commission, Title, Escrow and Home Inspection Fees; 􀂾 INDEPENDENT CONTRACTOR WITHHOLDING: This issue will be back again; 􀂾 MORTGAGE INTEREST DEDUCTION: Could be eliminated and; 􀂾 POINT-OF-SALE: Always more to come…stayed tuned! The Ugly:RAF funds are only at 19%…We have two major upcoming elections. Your support is vital in order to help protect your industry!

10. Please Ask Make a personal investment of $49 to the RAF. This shows others that you are doing your part and makes asking others to invest easy. Have a one line answer memorized for why you personally felt it was so important to invest in RAF. Remember to ask everyone to invest On the Spot When surveyed most people say that they don’t invest because no one has ever asked them to. Always end a presentation with, “Can we count on your support today?” If they say not today, ask when, and always follow up.

11. 2010 REALTOR® Action Fund Pledge Card

12. Investor Recognition • “Thank You” list of investors in local newsletter and website or Investor Recognition Wall at local association. • Designated investor of the month parking spot, or certificate of appreciation. For more information refer to RAF Guide

13. Local Association Staff Incentive Program Local staff can receive gift cards for encouraging members to invest: • $10 card for every 20 new members or 1st time participants who invest $49. • $20 card for every 20 new members or 1st time participants who invest $197. • $10 card for every 40 members who renew by investing $49. • $30 card for every 40 members who upgrade by investing $197 from $49. Gift cards: Best Buy, Barnes and Noble, Starbucks and Target.http://www.car.org/governmentalaffairs/raf/FTCInformation

14. Recap • Understand the issues • Talk to members • Ask! • Have C.A.R. resources on hand • Explain why their Investment will make a difference • Discuss Payment Plan • THANK your members. For more information refer to RAF Guide

15. Resources Government Affairs Field Representatives • Laiza Garcia - Northern Coast laizag@car.org 916-832-3522 • Matt Garth - Greater L.A. Matthewg@car.org 310-809-0372 • Rian Barrett - Central Valley Rianb@car.org 916-248-0981 • Julia Parenteau – OC, SD, and the Desert Juliap@car.org 714-654-4929 • Lynn Movroydis – State Fundraising Field Representative Lynnm@car.org 949-218-0387 • Lisa Edwards – CREPAC Staff Coordinator lisae@car.org 916-492-5200 • David Howard – Political Affairs Director • davidh@car.org 916-492-5200 • Annly Roman – Administrative Assistant annlyr@car.org 916-492-5200 http://www.car.org/governmentalaffairs/raf/FTCInformation/

16. Ideas, Comments, Questions? REALTORS® don’t let REALTORS® opt out Because…. When every REALTOR® makes an Investment to RAF… Everybody wins! Thank you so much for your time and your commitment. We cannot win without you!