Mandy Marahimin, founder Crowdfunding in Indonesia 16 April 2014
Wujudkan.com was launched in February 2012, founded by Mandy Marahimin, Dondi Hananto, Zaki Jaihutan and Wicak Soegijoko. • It is a crowdfunding platform for Indonesian projects. Crowdfunding is an alternative way for anyone to get funding for their projects from anybody that cares. • Projects that have seek funding from Wujudkan varies from films, book publishing, creative events, games, fashion, software applications, etc.
764,877,125 IDR RAISED • 413 proposal submission • 183 approved projects • 130 launched projects • 16 successfully funded projects • 6,025 members • 5% from unique visitor convert to member • 1/3 visitors are returning visitors • Visitors spend average 5 minutes • Jakarta, Bandung, Surabaya and Yogyakarta
PROJECT • FILM AND VIDEO
PROJECT • PUBLISHING, TECHNOLOGY AND ARCHITECTURE
A space for everyone to determine • Indonesia’s creative economy direction
Advertising • Architecture • Art Market • Craft • Design • Fashion • Video • Interactive Games • Music • Performing Arts • Publishing • Computer Service and Software • Television and Radio • Research and Development • Culinary • *based on Kementerian Pariwisata dan Ekonomi Kreatif Indonesia
Definition Crowdfunding refers to any kind of capital formation where both funding needs and funding purposes are communicated broadly, via an open call, in a forum where the call can be evaluated by a large group of individuals, THE CROWD. The outreach is called “a crowdfunding campaign” The person is called “campaign owner”
Crowdfunding in Indonesia? • Sahabat Foundation (debt) • Wujudkan (donation, rewards-based) • patungan (donation, rewards-based) • kitabisa (donation, rewards-based)
Challenges • Legalities • Culture of trust • Culture of philanthropy
Next Step: Equity Crowdfunding?