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My colleague and I want to understand how Social Network Mapping can help with design and brand identity

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My colleague and I want to understand how Social Network Mapping can help with design and brand identity

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  1. Social Network Mapping: Notice the relationships between people, groups in a network-based theory. Look for identity, profession, culture, and connections by “mapping” the links in special, computerised programmesThis is an example of a Look Research MethodSocial Network Mapping has become more important in Business as it makes visible the hidden connections that are important for sharing information, decision making and innovation.

  2. My colleague and Iwant to understand how Social Network Mapping can help with design and brand identity Ideo used this method of research to help with the design of Havaianas tote bags so that the already famous brand could extend their range of offerings The reason for carrying out this kind of research was to capture the close relationship of Havaianas with Brazil and reflect this in their new range

  3. Network Analysis of Group Member 1 Community groups School Parenting group Me i-business UCD part-time group Social Groups Assignment sub-groups Work Groups Friends/facebook/linked in groups

  4. Sub-teams Admin Group Each Course Overall group fulltime Part-time Network Mapping of UCD Smurfit Business School Sub-teams Staff (Lecturer Group) Social Groups Facebook UCD Societies UCD Campuses Linked In Career Groups Alumni Other Colleges & Universities

  5. Social Network Map Group Member 2 k Daughter’s Father & Family Extended Family Family Parent’s Assoc. Immediate Family School Sub-Groups Class Groups Daughter Geographical locations of friends Friends College • Links Legend • Strong Positive Link • Positive Link • Neutral Link • Negative Lin • Strong Negative Link ME Geographical locations of colleagues Work Virtual Social Networks LinkedIn Project Groups Facebook UCD Connect Departments in work Transition Project Group Repair Project Group

  6. Roberto Cremonini5-step framework for planning network-mapping exercises

  7. Procedure • Think about the information I want to glean from this process • What problems I might encounter • How I define my relationships/networks • How important those relationships/networks are to me • Are they positive or negative? • How to then map my findings on a network and define the relationships to the nucleus (myself) • It is important to define the relationships as some are more important than others

  8. Found the following: • It’s not as easy as it looks • A clearly defined goal is needed otherwise, the network could, essentially go on infinitely • It allowed me to think about the people and networks most important in my life • These networks constantly change and the links connecting them can change as well as how close to your network they are placed • Continual monitoring and updating of network needed • Visually it’s interesting to see how we can all be connected in some way • It would be difficult to be honest as there are connections that you may not want people to know about or negative connections that you don’t want to think about – this could especially be the case in criminal activities when police try to link criminals to crimes or gangs

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